04/02/2014
- Royal Coachman: A Legacy of Luxury Transport
- The Genesis of Excellence: From Humble Beginnings
- A Family Affair: Leadership and Vision
- Global Reach, Local Touch: The Royal Coachman Network
- Mission Statement: The Pursuit of Excellence
- Industry Recognition and Affiliations
- Amy O’Rourke: A Champion of Business and Community
- The Royal Coachman Fly: A Different Kind of Legacy
- Frequently Asked Questions
- Conclusion: A Commitment to Enduring Quality
Royal Coachman: A Legacy of Luxury Transport
In the world of premium ground transportation, few names resonate with the same authority and enduring quality as Royal Coachman. More than just a service, Royal Coachman represents a commitment to unparalleled luxury, reliability, and customer satisfaction. This esteemed company, with its deep roots and expansive global network, has carved a significant niche in the chauffeured services industry, catering to discerning clients across the globe.

The Genesis of Excellence: From Humble Beginnings
The story of Royal Coachman is a testament to entrepreneurial vision and family dedication. Founded in 1969, the company began its journey as a modest operation, boasting just two vehicles and three drivers. In those early days, the focus was on building a reputation for dependable service within the local community. This foundational principle of customer-centricity has remained a cornerstone of Royal Coachman's philosophy as it has evolved over the decades.
From these humble beginnings, Royal Coachman embarked on a path of steady growth and strategic expansion. The commitment to quality, evident even in its nascent stages, allowed the company to gradually increase its fleet, enhance its service offerings, and build a loyal clientele. This organic growth, fuelled by a passion for excellence, laid the groundwork for the global powerhouse it is today.
A Family Affair: Leadership and Vision
At its heart, Royal Coachman remains a family-owned and operated business. This familial ethos permeates every aspect of the company, fostering a culture of shared responsibility and long-term commitment. The current leadership of Royal Coachman is helmed by the second generation of the founding Epstein family: Amy O’Rourke, serving as CEO, and Jon Epstein, as President. Their guidance and strategic direction have been instrumental in propelling the company to new heights.
Under Amy and Jon’s stewardship, Royal Coachman has not only maintained its core values but has also embraced innovation and adaptation to meet the evolving demands of the global market. Their leadership ensures that the company continues to prosper, maintaining an impressive roster of clients, a dedicated team of over 200 employees, and a meticulously maintained fleet of more than 150 vehicles. This internal strength is crucial to servicing the demanding local markets of the New Jersey and New York metropolitan area.
Global Reach, Local Touch: The Royal Coachman Network
While deeply rooted in its New Jersey origins, Royal Coachman’s ambitions have always extended far beyond local borders. The company has cultivated an extensive global service network, providing clients with access to a vast array of transportation solutions in over 600 destinations worldwide. This network comprises more than 7,000 sedans and an additional 2,500 specialty vehicles, available in 100 countries. This expansive reach allows Royal Coachman to offer seamless, high-quality ground transportation solutions to clients wherever their travels may take them.
The company's ability to coordinate complex international logistics while maintaining its signature standard of service is a testament to its sophisticated operational capabilities and strong partnerships. Whether it's airport transfers, corporate travel, or special events, Royal Coachman ensures a consistent and luxurious experience, regardless of the location.

Mission Statement: The Pursuit of Excellence
The mission statement of Royal Coachman Worldwide encapsulates the company's unwavering dedication to its clients:
"Our mission at Royal Coachman Worldwide is to provide excellence in chauffeured ground transportation and limousine service. We accomplish this with our professional staff, knowledgeable and trained chauffeurs, an immaculate latest-model fleet, state-of-the-art technology, and our dedication to providing the best possible service to all of our clients."
This mission is not merely a set of words; it is the guiding principle that informs every decision and action within the company. The emphasis on a professional and knowledgeable staff, impeccably maintained vehicles, and cutting-edge technology underscores Royal Coachman's commitment to delivering an exceptional experience. This dedication to operational excellence is what sets them apart in a competitive industry.
Industry Recognition and Affiliations
Royal Coachman’s commitment to quality and its significant contributions to the transportation industry have earned it widespread recognition and respect. The company is a proud member of numerous prestigious industry associations, reflecting its active engagement and leadership within the sector. These affiliations include:
- National Limousine Association
- Limousine Associations of New Jersey
- Association of Corporate Travel Executives
- Global Business Travel Association (GBTA)
- Meeting Professionals International
- The Morris County Chamber of Commerce
- Women President’s Organization (WPO)
- Women’s Business Enterprise Network Council (WBENC)
- NJBTA, New Jersey Business Travel Association
These memberships highlight Royal Coachman's dedication to industry standards, best practices, and continuous improvement. They also signify the company's role in shaping the future of ground transportation and its commitment to professional development and ethical business practices.
Amy O’Rourke: A Champion of Business and Community
Amy O’Rourke, CEO of Royal Coachman, is a prominent figure whose leadership extends beyond the company’s operational success. Her tireless efforts in her community and industry have garnered significant recognition. Featured by American Express-OPEN in a national advertising campaign and frequently invited to speak at industry events, Amy is a respected voice and a successful entrepreneur. Her contributions have been acknowledged by various prestigious organizations and publications:
- Named by Women’s Enterprise Magazines as one of the “Top 100 Women Owned Businesses”.
- Recognized among “New Jersey’s Top 50 Women in Business” by NJBIZ.
- Selected as an honored member of “The Heritage Registry of Who’s Who”.
- Royal Coachman named one of the “Top 50 Women Owned Businesses in the US”.
- Active member of the Morris County Chamber of Commerce.
- Recognized as a Top Business by Diversitybusiness.com from 2008-2014.
As a Certified Women Owned Business (WBENC), Amy O’Rourke champions the success of other women in business. Her philosophy, "If a woman is willing to do the work to live the dream, the rewards are there," reflects her empowering leadership style and her commitment to fostering a more inclusive business environment. This dedication to empowerment and equality further solidifies Royal Coachman’s standing as a forward-thinking organization.
The Royal Coachman Fly: A Different Kind of Legacy
While the company Royal Coachman is synonymous with luxury transportation, the name also holds a distinct and fascinating connection to the world of angling. The "Royal Coachman" fly is a classic and highly effective fishing lure, with a history dating back to 1878. This fly, a derivative of the original Coachman fly, was first created by John Haily, a professional fly-dresser in New York City.
The story of its creation, as documented by Mary Orvis Marbury in her seminal work "Favorite Flies and Their Histories" (1892), recounts how Haily was commissioned to create a more durable version of the Coachman fly. He achieved this by incorporating a silk band in the middle to prevent the peacock bodies from fraying and added a tail of wood-duck feathers. The name "Royal Coachman" was bestowed upon it by L. C. Orvis, brother of Charles Orvis, who admired its superior craftsmanship, declaring it "so finely dressed."
Today, the Royal Coachman fly remains a popular and versatile attractor fly, used for a variety of game fish, including trout and grayling. It can be tied and fished as a dry fly, wet fly, nymph, or streamer, showcasing its adaptability and enduring appeal in the angling community. The intermediate tying difficulty makes it accessible to many fly-tyers, further contributing to its lasting legacy.
Frequently Asked Questions
Q1: Who owns Royal Coachman?
Royal Coachman is a family-owned and operated business, currently managed by the second generation of the founding Epstein family, with Amy O’Rourke serving as CEO and Jon Epstein as President.

Q2: What services does Royal Coachman offer?
Royal Coachman offers a comprehensive range of chauffeured ground transportation and limousine services, including airport transportation, corporate travel, special events, and local client services.
Q3: What is the global reach of Royal Coachman?
Royal Coachman operates a global service network providing access to over 7,000 sedans and 2,500 specialty vehicles in 600 cities across 100 countries.
Q4: What is the Royal Coachman fly?
The Royal Coachman fly is a classic and versatile fishing lure, first created in 1878, known for its durability and effectiveness in attracting fish like trout and grayling. It can be fished in various styles (dry, wet, nymph, streamer).
Q5: What is the mission of Royal Coachman?
Royal Coachman's mission is to provide excellence in chauffeured ground transportation and limousine service through professional staff, trained chauffeurs, a modern fleet, and advanced technology.
Q6: What are some of Amy O’Rourke's achievements?
Amy O’Rourke has been recognized for her business leadership, including being named among New Jersey's Top 50 Women in Business and one of the Top 100 Women Owned Businesses by Women’s Enterprise Magazines. She is also a vocal advocate for women in business.
Conclusion: A Commitment to Enduring Quality
Royal Coachman stands as a beacon of excellence in the luxury ground transportation sector. Its journey from a small, family-run operation to a globally recognized leader is a testament to its unwavering commitment to quality, customer service, and strategic growth. With a strong foundation built on family values, a clear mission, and a dedication to continuous improvement, Royal Coachman is poised to continue setting the standard for premium chauffeured services for years to come. Whether on the road or in the annals of angling history, the name Royal Coachman signifies a legacy of uncompromising quality and enduring appeal.
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