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Atherstone Garage: A Legacy of Quality

21/01/2014

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Navigating the automotive landscape for a reliable car and trustworthy servicing can often feel like searching for a needle in a haystack. However, for those in the Atherstone area and beyond, Atherstone Garage has consistently emerged as a beacon of quality and dependable service. This isn't just a place to buy a car or get an MOT; it's a testament to a family's dedication, extensive industry experience, and an unwavering commitment to getting things right, the first time.

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The Atherstone Garage Story: A Family Affair

The heart of Atherstone Garage beats with a strong family rhythm. The journey of this esteemed establishment is intrinsically linked to the vision and hard work of Tony Wilby, the Managing Director. Tony's roots in the motor trade run deep, stretching back to 1978 when he began his career as an apprentice motor mechanic. This foundational experience with a local Rover Jaguar Land Rover Main Dealer provided him with an invaluable understanding of automotive engineering and customer service.

By 1980, Tony had transitioned into car sales, honing his skills in customer interaction and understanding market demands. His progression continued, leading him to sales management in 1987, a role that further solidified his leadership capabilities. It was in 1996 that Tony joined Atherstone Garage as the Sales Manager, marking a significant milestone in his career and setting the stage for future developments.

The pivotal moment arrived in 2007 when Tony Wilby took the helm, acquiring the business as Atherstone Garage Limited. This acquisition, which included used cars from the MG Rover Dealership, represented the culmination of years of experience and a clear vision for the future. Shortly after, his wife, Jayne Wilby, joined the company as Company Secretary, providing essential administrative and organisational support, further cementing the family's integral role in the business's operations.

Expansion and Specialisation: Meeting Evolving Needs

Recognising the diverse needs of their clientele, Atherstone Garage has strategically expanded its offerings over the years. In 2014, a significant step was taken with the establishment of Atherstone Garage Car Repairs Ltd, located at Abeles Way CV9 2QZ. This expansion was not merely about increasing physical space but about deepening their commitment to specialised automotive services.

This new venture saw the integration of Tony's son, David Wilby, who now heads the workshop as Service Director. David's leadership, combined with the expertise of skilled mechanics like Ryan Cunningham & Carl Mason, has been instrumental in maintaining the high standards of service that Atherstone Garage is known for. Their collective dedication ensures that every vehicle that enters the workshop receives meticulous attention to detail.

More recently, to further streamline and enhance their services, Atherstone Garage added Atherstone MOT Station Ltd, conveniently situated behind their main workshop. This dedicated MOT facility underscores their commitment to providing comprehensive automotive solutions under one roof.

A Comprehensive Selection of Quality Vehicles

Atherstone Garage prides itself on offering a large selection of cars, each meticulously prepared to the highest possible standard. Prospective buyers can have the utmost confidence that every vehicle sold comes with a full service and a new MOT completed prior to delivery. This rigorous preparation process ensures that customers drive away not only with a vehicle they love but also with peace of mind.

Beyond the initial sale, Atherstone Garage stands by its vehicles with robust warranty options. They offer RAC Warranties, which notably include 12 months of RAC breakdown cover. These warranties are available for periods extending up to three years, providing long-term security and support for your automotive investment.

Expert Servicing and MOTs: The "Get it Right First Time" Ethos

The Service & MOT department at Atherstone Garage operates under a powerful and fitting motto: “get it right the first time”. This guiding principle permeates every aspect of their workshop operations. Equipped with the latest “Bosch” diagnostic equipment, their technicians are capable of handling a wide array of services for all makes and models of vehicles.

Their expertise covers everything from routine MOTs and essential repairs like clutches and brakes, to more specialised services such as wheel alignment and tracking, utilising advanced “Super Tracker” equipment. They are also equipped to handle engine rebuilds, electrical diagnostics, and a multitude of other automotive needs. The commitment to quality and accuracy means that customers can trust their vehicle is in capable hands, receiving the best possible care without unnecessary comebacks or repeated visits.

What truly sets Atherstone Garage apart is their dedication to transparency and customer convenience. They understand that having your car serviced or repaired can be disruptive. To mitigate this, they offer a local collection and delivery service by appointment. Furthermore, for those who require it, they can arrange free courtesy cars, ensuring that your daily routine remains as uninterrupted as possible.

Competitive Pricing and Customer Satisfaction

While the quality of service and the depth of expertise are paramount, Atherstone Garage also places a strong emphasis on competitive pricing. They believe that high-quality automotive care should be accessible, and their pricing structure reflects this philosophy. Whether it’s an MOT, a complex repair, or routine maintenance, customers can expect value for money without compromising on the standard of work performed.

David and his team at the servicing and MOT centre have rapidly cultivated a substantial and loyal customer base. This impressive growth in a relatively short period is a direct result of their unwavering commitment to the quality of their work, their exceptional service standards, and their fair pricing policies. They genuinely look forward to the opportunity to care for you and your car, building lasting relationships based on trust and satisfaction.

Key Takeaways for Atherstone Garage Customers:

Service AreaKey FeaturesTechnology/Equipment
Vehicle SalesLarge selection, fully prepared, new MOT, full serviceN/A
WarrantiesRAC Warranties, 12 months RAC breakdown cover, up to 3 yearsN/A
Servicing & MOTs"Get it right the first time", all makes & models, competitive pricesBosch diagnostic equipment, Super Tracker (wheel alignment/tracking)
Additional ServicesLocal collection/delivery (by appointment), free courtesy carsN/A

Frequently Asked Questions

Who owns Atherstone Garage?
Atherstone Garage Limited is owned by Managing Director Tony Wilby. His wife, Jayne Wilby, serves as Company Secretary. His son, David Wilby, runs the workshop as Service Director.
What types of services does Atherstone Garage offer?
They offer a comprehensive range of services including car sales, MOTs, servicing for all makes and models, clutch repairs, brake repairs, wheel alignment, tracking, engine rebuilds, and electrical work.
What is special about their warranty offer?
Atherstone Garage offers RAC Warranties which include 12 months of RAC breakdown cover, providing added peace of mind for up to three years.
Do they offer a vehicle collection and delivery service?
Yes, they offer a local collection and delivery service by appointment, and also provide free courtesy cars if needed.
What diagnostic equipment do they use?
They use the latest “Bosch” diagnostic equipment and the “Super Tracker” system for wheel alignment and tracking.

In conclusion, Atherstone Garage represents a successful blend of family heritage, extensive automotive expertise, and a forward-thinking approach to customer service. From the showroom floor to the workshop bay, their commitment to quality, reliability, and customer satisfaction is evident. Whether you're in the market for a new vehicle or require expert maintenance for your current one, Atherstone Garage is a name you can trust.

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