18/03/2025
Gone are the days when Ford was branded as the costly American car for Filipinos. Thanks to the brains behind Ford Philippines, the blue oval brand is doing its best effort to be regarded as a typical, practical, and popular option for an ordinary Pinoy (and Pinay) car driver. Its constant and consistent attractive discounts and amazing promotions, plus its earlier announcement to provide low maintenance cars, make it one of every Juan’s more reasonable car choices.
Ford Philippines: A Commitment to Affordability
Ford Philippines has been actively working to shed its image as an expensive marque. Through strategic pricing adjustments and customer-focused initiatives, they aim to position their vehicles as accessible and practical choices for the average Filipino motorist. This commitment is evident in their ongoing promotions and their proactive approach to reducing the overall cost of ownership, particularly in the crucial area of vehicle maintenance. This shift in strategy is designed to appeal to a broader audience, making Ford a more viable contender in a competitive market.
Reduced Maintenance Schedules for Key Models
True to its promise, Ford Philippines has released a revised schedule for periodic maintenance costs, benefiting owners and potential owners of its most popular models: the Ranger, Everest, and EcoSport, specifically for vehicles from 2012 onwards. This strategic move has resulted in a significant reduction in the long-term expenses associated with maintaining these vehicles. For instance, the brand's best-selling pickup truck, the Ranger, along with the capable Everest midsize SUV and the versatile EcoSport subcompact crossover, have seen an average decrease of approximately 17% in their 5-year maintenance cost projections. This makes owning and maintaining these popular Ford vehicles considerably more economical.
What's Covered in the Reduced Maintenance Costs?
The enhanced service maintenance cost structure encompasses a comprehensive range of essential parts and labour. This includes critical components such as:
- Fully-synthetic engine oil (with backward compatibility for older models)
- Oil filter
- Engine air filter
- Pollen filter
- Fuel filter
- Brake fluid
- Spark plugs
- Gasket drain plug
It is important to note that while these core services are more affordable, the reduced cost structure does not include labour and parts for items that are considered consumables or are subject to frequent wear and tear, or specific recommendations from the Ford Service Advisor. These typically include brake cleaner, rags, gloves, tires, batteries, brake pads, wiper blades, and other parts that might be recommended based on individual vehicle condition and usage. This targeted reduction in costs for essential services highlights Ford's focus on making regular upkeep more manageable for its customers.
Indicative Cost Pricing: Ranger Example
To provide a clearer picture of these cost savings, here's an indicative breakdown of the pricing structure for the Ford Ranger, which is followed across all authorised Ford dealerships in the Philippines:
| Service Interval (km) | Estimated Cost (PHP) | Key Items Replaced |
|---|---|---|
| 10,000 | [Indicative Price 1] | Engine Oil, Oil Filter |
| 20,000 | [Indicative Price 2] | Oil Filter, Engine Air Filter, Cabin Filter |
| 30,000 | [Indicative Price 3] | Engine Oil, Oil Filter |
| 40,000 | [Indicative Price 4] | Oil Filter, Engine Air Filter, Cabin Filter, Fuel Filter, Spark Plugs |
| 50,000 | [Indicative Price 5] | Engine Oil, Oil Filter |
Note: The prices listed above are indicative and may vary slightly between dealerships. It is always recommended to confirm the exact costs with your local Ford service centre.
Confidence Through Expert Servicing
Ford Philippines encourages its customers to maintain a high level of confidence while driving their vehicles. They emphasise that all necessary Periodic Maintenance Service (PMS), general repairs, and body repairs and paint can be expertly handled at any authorised Ford dealership. The commitment to using only genuine Ford parts, coupled with the expertise of trained Ford technicians, ensures that each vehicle receives the best possible care to maintain its optimal performance and longevity. This focus on quality service and genuine parts is a cornerstone of Ford's customer care strategy.
The "Oil Care Saver Pack" Promotion
Ford Philippines occasionally runs special promotions to further enhance customer value. One such initiative is the "Oil Care Saver Pack" program, designed for specific customer segments. This program typically targets out-of-warranty Ford nameplates that are older than three years.
Program Eligibility and Mechanics:
The program is generally open to all authorised Ford dealerships within a specified period, often running from July 1st to September 30th of a given year. The key eligibility criteria for customers include:
- Vehicle Age: The Ford nameplate must be out-of-warranty and exceed three years of age.
- Service History: This offer is specifically for customers who have not had an oil change or oil filter replacement within the last 12 to 21 months, depending on the vehicle's recommended service interval. This targets owners who might be due for critical maintenance.
- Exclusions: Customers who currently have an active Scheduled Service Plan are excluded from this particular promotion, as they are already covered under a different arrangement.
What the "Oil Care Saver Pack" Includes:
Select qualified customers who avail of a basic oil change service at an authorised Ford dealership during the promotion period can receive the "Oil Care Saver Pack." This valuable package typically includes:
- Replacement of Engine Oil
- Replacement of Oil Filter
- Replacement of Drain Plug Washer
- Basic oil change labour
How to Avail the Offer:
Ford Philippines will notify eligible customers directly. Qualified customers will typically receive an email and/or SMS from Ford Group Philippines (FGP) detailing their specific vehicle's (VIN specific) qualification for the "Oil Care Saver Pack" during the promo period. To redeem the offer, customers simply need to present this email or SMS to the dealership when booking or bringing in their vehicle for the basic oil change service. This direct communication ensures that eligible customers are aware of and can easily benefit from these savings.
Frequently Asked Questions
Does Ford offer a service price calculator?
While Ford Philippines actively promotes transparency in its service pricing, a publicly accessible, real-time service price calculator for all services might not be a standard feature available on their main website at all times. However, customers can obtain detailed cost estimates by contacting their nearest authorised Ford dealership or by inquiring with a Ford Service Advisor. They can provide accurate quotes based on your specific vehicle model, year, and the required service.
How often should I change my car's oil in the Philippines?
The recommended oil change interval for your car in the Philippines depends on several factors, including your vehicle's make and model, the type of oil used (conventional vs. synthetic), and driving conditions. Generally, for vehicles using conventional oil, an oil change every 5,000 kilometres or six months is a common recommendation. If your vehicle uses synthetic oil, this interval can often be extended to 10,000 kilometres or 12 months. Always consult your vehicle's owner's manual for the most accurate and manufacturer-specific recommendations. Ford Philippines, with its reduced maintenance schedules, aims to align these intervals with optimal cost-effectiveness and vehicle protection.
Will Ford Philippines continue to reduce maintenance costs?
Ford Philippines has demonstrated a strong commitment to making vehicle ownership more affordable. While specific future cost reductions are subject to business strategies and market conditions, their recent actions indicate a sustained effort to offer competitive and accessible maintenance packages. By focusing on efficiency, genuine parts, and customer value, it is likely that Ford Philippines will continue to explore ways to manage and potentially lower maintenance costs for its customers.
What is the benefit of using genuine Ford parts?
Using genuine Ford parts ensures that your vehicle receives components designed and manufactured to meet Ford's exact specifications and quality standards. This guarantees optimal performance, reliability, and longevity for your vehicle. Genuine parts are tested for durability and compatibility, reducing the risk of premature wear or damage to other vehicle systems. Furthermore, using genuine parts often helps maintain your vehicle's warranty, especially if it's still covered. Ford technicians are trained to install these parts correctly, ensuring the best possible outcome for your vehicle's maintenance and repair needs.
In conclusion, Ford Philippines is making significant strides in enhancing the affordability and practicality of owning their vehicles. Through revised maintenance schedules, targeted promotions like the "Oil Care Saver Pack," and a steadfast commitment to quality servicing with genuine parts, the blue oval brand is solidifying its position as a sensible and cost-effective choice for Filipino car buyers.
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