23/07/2004
For thousands of US military personnel and Department of Defense (DOD) civilians stationed across Europe, the opportunity to purchase a brand-new vehicle isn't just a convenience; it's a privileged benefit offering substantial savings and a streamlined buying experience. Far removed from the typical car dealership hassle, these specialised military sales programmes are designed to cater specifically to the unique circumstances of those serving overseas, ensuring a smooth transition whether you're taking delivery in Europe or back home in the United States.

- The Unrivalled Advantages of Military Car Sales Programmes
- Eligibility for Military Sales Programmes
- Leading Military Sales Programmes Available in Europe
- Financing Your New Vehicle Abroad
- Delivery and Logistics: Getting Your Car Where You Need It
- Warranty and Aftercare: Peace of Mind
- Comparative Overview of Key Programmes
- Frequently Asked Questions (FAQs)
- Conclusion
The Unrivalled Advantages of Military Car Sales Programmes
Buying a new car through a military sales programme in Germany or elsewhere in Europe comes with a suite of benefits that are simply unavailable to the general public or even to military personnel buying stateside. These programmes are meticulously crafted to provide maximum value and convenience, making the process of acquiring a new vehicle remarkably straightforward and advantageous.
Significant Financial Savings
One of the most compelling reasons to consider these programmes is the significant financial advantage. You'll often find prices that are substantially lower than what you'd pay for the same vehicle in the United States. This is primarily due to several key factors:
- Tax-Free Sales: A major draw is the ability to purchase your new vehicle on a tax-free basis. This exemption from local European taxes and often US sales taxes can amount to thousands of pounds or dollars in savings, making a substantial difference to the overall cost of your purchase.
- Fixed Dollar Prices: Say goodbye to the stress and uncertainty of haggling. Military sales programme prices are precisely fixed in US dollars. This means there's no need to waste time visiting multiple dealerships, trying to negotiate a better deal, or wondering if other customers are getting a superior price. Everyone pays the same, ensuring complete transparency and peace of mind. This predictability is a huge relief when dealing with large purchases abroad.
- Privileged Military Pricing: Beyond tax exemptions, these programmes often provide exclusive discounts directly from the manufacturers. These are special rates reserved solely for the military community, reflecting the manufacturers' appreciation for service personnel.
Designed for Your Needs: U.S. Specification Vehicles
When you purchase a vehicle through these programmes, you are acquiring a U.S. specification car. This means the vehicle is built to comply with all US import regulations and road laws, making it perfectly legal and easy to register once you return to the States. There’s no need to worry about costly modifications or compliance issues down the line, which can be a significant headache with cars purchased on the local European market.
Expert Support and Guidance
The staff working for these military sales programmes are not just salespeople; they are specialists. They are highly trained to provide comprehensive help and advice on every aspect of buying a US-spec car in Europe. This includes navigating the paperwork, understanding import regulations, arranging home shipping, and assisting with financing options. Their expertise ensures a smooth process from selection to delivery, alleviating much of the complexity that can come with an international purchase.
Streamlined Financing and Shipping
Many military sales programmes have established relationships with banks and credit unions that specialise in providing loans to military and civilian personnel. These financial institutions understand the unique pay structures and deployment schedules of service members, often offering competitive rates and flexible terms. Furthermore, many programmes offer free home shipping of your new vehicle back to the States, or if you're eligible, the military may even ship your vehicle without charge. This eliminates a significant logistical and financial burden when your overseas assignment concludes.
Eligibility for Military Sales Programmes
To take advantage of these exceptional benefits, you must meet specific eligibility criteria. Generally, these programmes are available to:
- Members of the U.S. Military (active duty personnel).
- DOD Civilian ID Card holders stationed outside the U.S. at the time you place your order.
- In some cases, DoD contractors on temporary (TDY) or permanent (PCS) orders abroad may also be eligible.
- The diplomatic community stationed outside the United States may also qualify for certain programmes.
Leading Military Sales Programmes Available in Europe
Several reputable organisations and dealerships are dedicated to serving the US military community in Europe. Here are some of the most prominent:
Military AutoSource (MAS)
With over 50 years of proud service to the US military community, Military AutoSource (MAS) stands as a testament to dedicated service. They operate a factory-direct programme, providing access to an extensive range of makes and models from leading manufacturers. MAS is available to active duty military, civilian, DOD employees, and the diplomatic community stationed outside the United States.
The MAS programme offers exclusive savings and benefits not available anywhere else, giving customers the flexibility of purchasing a new vehicle from existing inventory for immediate delivery or custom ordering to their exact specifications. Delivery options include overseas pick-up or shipment to a stateside destination of your choice.
Key features of the Military AutoSource Programme include:
- All-New U.S. Specification Vehicles
- Privileged Military Pricing
- Option to Custom Order* or Choose From Inventory
- Europe or Stateside Delivery
- Worldwide Warranty Coverage
- Finance Assistance
- Trade-In Assistance
MAS is the factory authorised military distributor for a wide array of prestigious brands, including Audi, Honda, Mercedes-Benz, Toyota, Volkswagen, and many other leading manufacturers. (*Custom order available on Audi and Volkswagen vehicles only. Toyota and Honda available for Europe delivery only.)
BMW Military Sales
For those with a penchant for luxury and performance, the BMW Military Sales programme is a highly coveted privilege. Specifically designed for US service personnel serving overseas, it extends its benefits to all active-duty military personnel, DoD Civilian ID Card holders, and DoD contractors on temporary (TDY) or permanent (PCS) orders abroad at the time of purchase.
Benefits of opting for BMW Military Sales include:
- Significant savings thanks to exclusive military discounts.
- Fixed prices worldwide, ensuring consistency and fairness.
- A highly attractive tax-free purchase option.
- Extended warranty options for added peace of mind.
- Full support from authorised BMW Military Sales agents conveniently located close to military bases, ensuring they truly understand your needs and circumstances.
- Assistance with official paperwork and comprehensive help with home shipment.
You have the choice of selecting from a range of stock vehicles for immediate delivery or having your new BMW meticulously built to your personal specifications. Regardless of your choice, you are guaranteed a BMW that fully complies with US import regulations and road laws.
Warranty Cover: Every BMW sold through the Military Sales Programme comes with a limited 24-month warranty. If you are based in Europe, you can often arrange to extend your European warranty cover beyond this initial two-year period. For those outside Europe, warranty options may vary, so it's always best to consult your local BMW Military Sales agent for precise details.
Financing Your New BMW: Your local BMW Military Sales agent can assist you in finding the best financing package tailored to your needs. While the BMW Military Sales Programme itself is not directly connected to banks or credit unions, they work closely with many financial institutions that specialise in loans for military personnel.
Delivery Options: BMW offers flexible delivery solutions. You can have your car delivered to your local authorised Military Sales dealer, or for a truly memorable experience, you can collect your car directly from the BMW Welt in Munich – the brand's iconic automobile delivery centre. This unique opportunity allows you to explore Munich, combine your trip with a factory tour, and then get to know your new BMW on the scenic Bavarian roads. BMW can also deliver your new vehicle straight to your local US dealer, or arrange for a BMW purchased in Europe to be shipped home once your overseas deployment concludes.
Where to Buy a BMW if You're a Military Member: You'll find BMW Military Sales Agents in various locations, including:
- Bavarian Motor Cars: Locations in Ansbach, Ansbach/Katterbach, Bamberg, Darmstadt, Frankfurt, Garmisch, Grafenwöhr, Mannheim, Schweinfurt, Vilseck, Würzburg.
- Euler Group BMW & Mini: Locations in Kaiserslautern & Baumholder.
Other Reputable Dealers and Brands
Beyond MAS and BMW, several other highly regarded dealerships cater to the military community, offering a range of popular brands:
- VW, Audi, Skoda (Autohaus Rittersbacher): Renowned for German quality, Autohaus Rittersbacher combines new and secondhand cars from Audi, Volkswagen, Volkswagen Commercial Vehicles, and Skoda with excellent service. They have two locations in Kaiserslautern, plus Kusel, Saarbrücken, Grünstadt & Germersheim.
- Hyundai (Autohaus Meiling): Autohaus Meiling GmbH, located in Böblingen in the Stuttgart Area, serves the community with Hyundai vehicles.
- Toyota (Autohaus Bertram): Your Toyota dealer in Wiesbaden and Rheingau, Autohaus Bertram, offers a reliable choice for Toyota vehicles.
Financing Your New Vehicle Abroad
Securing financing for a new car while stationed overseas can seem daunting, but military sales programmes simplify this significantly. They often partner with banks and credit unions that have extensive experience and expertise in providing loans specifically to military and civilian personnel. These financial institutions understand the unique aspects of military life, such as PCS moves, deployments, and varying pay structures, allowing them to offer tailored loan products and competitive interest rates that might not be available through conventional lenders.

Your military sales agent will typically be able to guide you through the financing application process, connecting you with reputable lenders who specialise in military financing. This support ensures you can secure the best possible package for your needs, often with pre-approvals available before you even arrive in Europe, providing clarity and confidence in your purchasing power.
Delivery and Logistics: Getting Your Car Where You Need It
One of the most valuable aspects of these programmes is the flexibility and support regarding vehicle delivery. Whether you plan to keep the car in Europe during your assignment or have it shipped directly to your home state, the logistics are expertly handled.
- European Delivery: Many buyers choose to take delivery of their new car in Europe, either at a local authorised dealer near their base or, as with BMW, at a brand experience centre like the BMW Welt in Munich. This allows you to enjoy your new vehicle during your overseas tour.
- Stateside Delivery: For those who prefer to have their car waiting for them back home, or for those whose assignments are nearing an end, direct stateside delivery is a popular option. The vehicle can be shipped to a dealer near your chosen destination in the US.
- Home Shipping Assistance: Should you decide to take delivery in Europe and then ship your car back to the US at the end of your deployment, military sales programmes often provide free home shipping services. This is a significant cost-saving benefit, as international vehicle shipping can be expensive and complex if arranged independently. Moreover, eligible personnel may even have their vehicle shipped back to the US free of charge by the military itself, further enhancing the value proposition.
Warranty and Aftercare: Peace of Mind
Purchasing a new car is a significant investment, and knowing it's covered by a comprehensive warranty provides invaluable peace of mind. Vehicles bought through these military sales programmes come with manufacturer-backed warranties that are valid worldwide. This means that even if you're driving your US-spec car in Europe, you're covered. Furthermore, for those stationed in Europe, there are often options to extend the European warranty cover beyond the initial period, ensuring continued protection throughout your assignment.
Comparative Overview of Key Programmes
To help you weigh your options, here's a brief comparison of the primary programmes mentioned:
| Programme | Key Brands Offered | Primary Benefits | Delivery Flexibility |
|---|---|---|---|
| Military AutoSource (MAS) | Audi, Honda, Mercedes-Benz, Toyota, VW, others | Factory-direct, wide range of brands, custom orders, privileged pricing, worldwide warranty | Europe or Stateside delivery (brand-dependent) |
| BMW Military Sales | BMW | Significant savings, fixed prices, tax-free, extended warranty (EU), direct agent support, BMW Welt collection | Local dealer, BMW Welt, US dealer, home shipment |
| Autohaus Rittersbacher | VW, Audi, Skoda | Quality German vehicles, established regional presence, good service | Local European delivery |
| Autohaus Meiling | Hyundai | Specific brand focus, local service in Stuttgart area | Local European delivery |
| Autohaus Bertram | Toyota | Specific brand focus, local service in Wiesbaden area | Local European delivery |
Frequently Asked Questions (FAQs)
Q: Who is eligible for these military car sales programmes?
A: Eligibility typically includes active-duty US Military personnel, DOD Civilian ID Card holders stationed outside the U.S., and in some cases, DoD contractors on temporary or permanent orders abroad. Some programmes may also extend to the diplomatic community.
Q: Are the cars sold through these programmes U.S. specification?
A: Yes, a key benefit is that all vehicles sold through these specialised military sales programmes are built to U.S. specifications, ensuring compliance with US import regulations and road laws for easy registration back home.
Q: Can I get my newly purchased car shipped home to the U.S.?
A: Absolutely. Most military sales programmes offer assistance with home shipping, with many providing free shipping directly to your chosen stateside destination. Additionally, if eligible, the military itself may cover the cost of shipping your vehicle back to the U.S.
Q: Is financing available for these purchases?
A: Yes, military sales programmes work with various banks and credit unions that specialise in providing loans to military and civilian personnel. These institutions understand the unique financial situations of service members and often offer competitive rates and flexible terms. Your sales agent can assist you in securing suitable financing.
Q: How do prices compare to buying a car in the U.S.?
A: Prices through military sales programmes are often substantially lower than equivalent vehicles in the United States. This is due to a combination of tax-free sales, exclusive military discounts, and fixed dollar pricing, eliminating the need for negotiation and ensuring transparent, competitive rates.
Q: Can I custom order a vehicle to my exact specifications?
A: Many programmes, such as Military AutoSource and BMW Military Sales, offer the option to custom order a vehicle to your precise specifications. This allows you to choose your preferred trim, colour, features, and optional extras, ensuring your new car is exactly what you envision. However, custom order availability might vary by brand or programme.
Q: What about warranty coverage for cars purchased overseas?
A: Vehicles purchased through these programmes typically come with a comprehensive manufacturer's warranty that is valid worldwide. This means your car is covered whether you're driving in Europe or after returning to the U.S. Some programmes also offer options to extend European warranty coverage for the duration of your assignment.
Conclusion
For US military personnel and DOD civilians stationed in Europe, buying a new car is not merely a transaction; it's an exceptional opportunity to acquire a high-quality vehicle with unparalleled benefits. From significant tax-free savings and fixed dollar prices to the convenience of U.S. specification vehicles and comprehensive support for financing and shipping, these programmes truly cater to your unique needs.
Whether you dream of a luxurious BMW, a versatile Volkswagen, or a reliable Toyota, the dedicated military sales agents and their specialised programmes are there to make your car-buying journey in Europe as smooth, transparent, and rewarding as possible. Take advantage of this unique privilege and drive away in your brand-new vehicle with confidence and peace of mind.
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