23/08/2010
Bon Jovi, a band synonymous with anthemic rock and enduring stadium tours, released their thirteenth studio album, 'This House Is Not for Sale,' in 2016. This record marked a significant shift for the New Jersey rockers, not just in its sound and lyrical content, but also in the very fabric of the band's long-standing relationships. The departure of long-time guitarist Richie Sambora, coupled with the end of a 32-year association with Mercury Records, set the stage for an album deeply rooted in personal reflection and a fierce declaration of integrity. Jon Bon Jovi himself described the album as a return to their roots, imbued with a sense of defiance and a 'chip on my shoulder' attitude, reflecting the challenges and triumphs the band had navigated in the preceding years.

The Genesis of 'This House Is Not for Sale'
The titular track, 'This House Is Not for Sale,' draws its inspiration from a poignant image Jon Bon Jovi encountered in a magazine: a proud, albeit dilapidated, old house with deep roots. This resonated deeply with Jon as he was personally navigating the sale of his own home, leading to the subliminal conception of the album's central metaphor. The lyrics, particularly the line 'These four walls have got a story to tell,' serve as a powerful symbol for each of the four members of the band, encapsulating their shared experiences and individual journeys. The album, in its entirety, delves into the various trials and tribulations faced by Jon between 2014 and 2015, including Sambora's unexpected departure, his bid to own the Buffalo Bills NFL franchise, and the complexities of the music industry.
Lyrical Themes and Musical Direction
'This House Is Not for Sale' is a rich tapestry of themes, each song offering a distinct perspective on life, loss, and resilience. 'Living with the Ghost' confronts the profound subject of loss, while 'Knockout' explores the internal struggle between man and his aspirations. 'Labor of Love' is a heartfelt ode to the enduring power of love and relationships. 'Born Again Tomorrow' prompts introspection, questioning life choices and the desire for a different path.
The album also features 'Roller Coaster,' a track that mirrors Jon Bon Jovi's own life, acknowledging both the highs and the lows, with provocative lyrics like 'life ain't a merry go round' hinting at a clear political undercurrent. 'New Year's Day' celebrates the band's unity, a song that evolved significantly from its original 6/8 time signature to a more energetic tempo in the studio, driven by Tico Torres's count-in.

A particularly resonant track is 'The Devil's in the Temple,' which directly addresses the band's relationship with their record label and the broader music industry landscape. Jon articulated this sentiment, stating, 'I’ve always had only one dream: To write songs and to present them in this church. It wasn’t easy to put away the changes in the industry, which led us to change our relationship with this former ‘home’ after 33 years. Fortunately, we have left this chapter behind us now.'
'Scars on This Guitar' pays homage to Jon's instrument, a constant companion through his career. 'God Bless This Mess' offers a message of perseverance through life's adversities. 'Reunion,' penned after Jon received an honorary doctorate from Rutgers University, speaks to connection and shared experiences. Finally, 'We Don't Run' stands as a defiant anthem against adversity, a battle cry for those facing overwhelming odds, directly addressing the questioning of the band's future and their record company situation.
The Impact of Richie Sambora's Absence and John Shanks' Production
The departure of Richie Sambora, a cornerstone of Bon Jovi's sound for over three decades, was a significant event. Sambora's distinctive guitar work, imbued with influences from blues and classic rock legends like Jimmy Page and Eric Clapton, had provided a unique texture that set Bon Jovi apart. His input was arguably a key factor in the band's survival through the grunge era. On 'This House Is Not for Sale,' his absence is palpable, with guitarist John Shanks taking a more prominent role, not only as producer but also as a co-writer and guitarist on many tracks, with touring guitarist Phil X filling in on others.
Shanks' production style, which had previously yielded success with the album 'Have a Nice Day,' became the driving force behind 'This House Is Not for Sale.' The album often feels like a collection of tracks from the 'Shanks era,' characterized by anthemic choruses, accessible melodies, and a leaning towards modern country sounds. The production adheres to a familiar verse-chorus structure, with many songs clocking in under the four-minute mark, designed for radio play. The album opener, 'This House Is Not For Sale,' with its guitar-driven roar, is reminiscent of 'Have a Nice Day,' suggesting a reliance on established formulas rather than a bold sonic departure.
While the album showcases the band's ability to craft catchy tunes, some critics noted a lack of innovation. The country-influenced 'Scars on My Guitar,' co-written with Brett James, was seen by some as having somewhat predictable lyrics. 'New Year's Day,' while a solid track, drew comparisons to other artists and a perceived pattern of drawing inspiration from familiar sources, including Jon Bon Jovi's own past performances and roles. The album's approach to universality in its songwriting, with songs like 'Roller Coaster' and 'Born Again Tomorrow,' was sometimes described as paint-by-numbers, lacking the depth and nuance that Sambora's contributions often provided.

Promotional Efforts and Critical Reception
In a unique promotional strategy, official music videos were released for every track on the standard edition of 'This House Is Not for Sale.' This extensive visual campaign included videos for the singles and other album tracks, culminating in a documentary-style release for 'Living with the Ghost' and 'Reunion,' focusing on Camden, New Jersey.
Commercially, the album performed well, charting in various countries. Critical reception was mixed. While many acknowledged the band's continued ability to deliver engaging rock anthems, some critics felt the album played it too safe, relying on a familiar production style that made many of the post-2000 songs indistinguishable. The absence of Sambora's unique guitar contributions was frequently cited as a missed opportunity for greater musical exploration. However, the album was also praised for its lyrical honesty and its reflection of the band's resilience in the face of personal and professional upheaval. The overriding metaphor of the house that stands firm, despite the passage of time and changes within, powerfully conveys Jon Bon Jovi's enduring commitment to his music and his band, a message of steadfastness in an ever-changing industry.
Frequently Asked Questions
| Question | Answer |
|---|---|
| Did Richie Sambora tour with Bon Jovi for 'This House Is Not for Sale'? | No, Richie Sambora had departed from the band prior to the recording and release of 'This House Is Not for Sale.' |
| What was the main inspiration for the album title? | The title track and album title were inspired by a picture of an old, deep-rooted house in disrepair that Jon Bon Jovi saw in a magazine, coinciding with his own experience of selling his house. |
| Who produced 'This House Is Not for Sale'? | The album was primarily produced by John Shanks, who also co-wrote and played guitar on many of the tracks. |
| What significant changes occurred in Bon Jovi's career around the release of this album? | The band ended their 32-year relationship with Mercury Records and guitarist Richie Sambora left the band. |
| What are some of the key lyrical themes on the album? | Themes include integrity, loss, perseverance, love, personal reflection on life choices, and defiance in the face of adversity. |
In conclusion, 'This House Is Not for Sale' stands as a testament to Bon Jovi's enduring spirit and their ability to adapt and persevere. While it may not have been a radical departure musically, the album offered a deeply personal and honest reflection of a band navigating significant changes, ultimately reaffirming their commitment to their art and their dedicated fanbase.
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