21/02/2022
Imperials, a name synonymous with luxury, sports, prestige, and 4x4 vehicles, has a history stretching back over three and a half decades. For many years, their Chadwell Heath, Romford branch stood as a prominent landmark, a testament to their commitment to providing discerning customers with exceptional automotive experiences. This iconic location, the very first to open its doors, ceased operations in late 2018, marking the end of an era for the local community.
The Genesis of Imperials
The story of Imperials began over 35 years ago with the establishment of their flagship branch in Chadwell Heath, Romford. From its inception, Imperials carved out a niche for itself, focusing on the sale of high-end, performance-oriented, and luxury vehicles. The brand quickly gained a reputation for its curated selection of marques and its dedication to customer service, making the Chadwell Heath branch a well-recognised and respected establishment.
Expansion and Growth
While the closure of the Chadwell Heath branch in late 2018 signified the end of a significant chapter, it was not the end of Imperials. The company had already embarked on a strategic expansion, broadening its reach and customer base. In August 2013, Imperials took a significant step by opening its second showroom in Emerson Park, Hornchurch. This move signalled a commitment to growth and a desire to serve a wider clientele across Essex.
The expansion continued into 2015 with the inauguration of their Chelmsford Showroom. This further solidified Imperials' presence in the region, offering more customers access to their impressive inventory and renowned service. The expansion strategy demonstrated a forward-thinking approach, adapting to market demands while maintaining the core values that had defined the brand since its inception.
A Premier Selection of Vehicles
Imperials has always prided itself on offering an extensive and diverse selection of luxury vehicles. Their showrooms have consistently showcased a wide array of both new and used cars from some of the most coveted manufacturers in the world. Whether customers were seeking the refined elegance of a Bentley, the sporty prowess of a Ferrari or Lamborghini, the sophisticated engineering of a BMW or Mercedes, or the rugged capability of a Land Rover, Imperials aimed to be the go-to destination. Their commitment to stocking a comprehensive range of prestigious marques ensured that a broad spectrum of automotive desires could be met.
Exceptional Customer Facilities
Beyond the vehicles themselves, Imperials placed a strong emphasis on providing a comprehensive and superior customer experience. They understood that purchasing a luxury vehicle is a significant investment, and therefore, they endeavoured to offer a full suite of dealer facilities to support their clients. This included:
Competitive Finance Options
Recognising the financial aspect of vehicle acquisition, Imperials actively worked to secure favourable financial arrangements. By negotiating with a number of finance companies, they were able to obtain preferential rates and terms. Crucially, these savings were then passed directly on to their customers, making the dream of owning a luxury vehicle more accessible.
The Platinum Warranty
A cornerstone of the Imperials customer service offering was their exclusive and unique 'Platinum Warranty'. Imperials expressed immense pride in this product, believing it to be the finest warranty coverage available on the market. This commitment to providing robust and reliable after-sales support further underscored their dedication to customer satisfaction and peace of mind. For those seeking detailed information on this comprehensive cover, specific sections on their website were dedicated to explaining its benefits.
Key Milestones in Imperials' History
| Event | Year | Location |
|---|---|---|
| Opening of First Branch | Approximately 35+ years ago | Chadwell Heath, Romford |
| Opening of Second Showroom | August 2013 | Emerson Park, Hornchurch |
| Opening of Chelmsford Showroom | Early 2015 | Chelmsford |
| Closure of Chadwell Heath Branch | Late 2018 | Chadwell Heath, Romford |
Frequently Asked Questions
When did the original Imperials branch close?
The iconic first branch of Imperials, located in Chadwell Heath, Romford, closed its doors in late 2018.
What types of vehicles did Imperials specialise in?
Imperials specialised in Luxury, Sports, Prestige, and 4x4 Vehicles.
Which car brands did Imperials typically stock?
Imperials stocked a wide range of prestigious marques, including but not limited to Bentley, BMW, Ferrari, Lamborghini, Mercedes, Porsche, and Land Rover.
Did Imperials offer finance options?
Yes, Imperials offered competitive finance options by negotiating preferential rates and terms with finance companies.
What was the name of Imperials' exclusive warranty?
Imperials offered an exclusive and unique warranty known as the 'Platinum Warranty'.
In summary, Imperials built a strong reputation over many years as a premier dealer of luxury and performance vehicles. While their foundational Chadwell Heath branch closed in 2018, their expansion into Emerson Park and Chelmsford demonstrated a continued commitment to serving the automotive market. Their focus on a diverse inventory, competitive finance, and a superior warranty, such as the Platinum Warranty, cemented their place as a trusted name in the luxury car sector.
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