11/01/2017
Who are Waylands?
In the dynamic world of automotive retail, finding a dealership group that combines a passion for driving with unparalleled customer service can feel like searching for a needle in a haystack. However, Waylands Automotive Limited has consistently proven itself to be a beacon of excellence, establishing a formidable reputation across Berkshire, Oxfordshire, and Wiltshire. As a leading automotive retailer, Waylands proudly represents esteemed brands such as Volvo, Polestar, Kia, and MG, offering a comprehensive range of new and used vehicles, alongside expert aftercare services.
Founded with a vision to be the best, Waylands is more than just a car dealership; it's a family-owned business deeply rooted in core values of honesty, integrity, professionalism, focus, and care. This ethos permeates every aspect of their operation, from the initial customer interaction in their state-of-the-art showrooms to the meticulous work carried out by their manufacturer-trained technicians in their workshops. Their commitment to putting people at the heart of their business has not gone unnoticed, as evidenced by their impressive accolades.
An Award-Winning Legacy
The dedication and quality of service provided by Waylands have been recognised on multiple occasions. In a testament to their consistent performance and customer satisfaction, the group has been awarded the prestigious ‘Best Dealer Group of the Year’ for six consecutive years. This remarkable achievement underscores their unwavering commitment to delivering an exceptional experience for every customer. Furthermore, their dedication to excellence was further cemented when they were crowned ‘Retailer of the Year’ in 2024, a prestigious award that highlights their outstanding performance within the automotive retail sector.
A Comprehensive Automotive Experience
Whether you are in the market for your next vehicle or require expert servicing for your current one, Waylands is equipped to meet your needs. Their showrooms offer an extensive selection of new and used cars from their represented brands, ensuring that there is a vehicle to suit every lifestyle and budget. Beyond sales, their commitment extends to providing top-tier aftercare. When you book your vehicle for a service, MOT, or routine repairs, you can be assured of the highest standards of care. Their teams of manufacturer-trained technicians utilise genuine parts, conduct essential safety recall checks, and perform software upgrades, ensuring that your vehicle remains in optimum condition.
Embracing the Electric Revolution
Waylands is at the forefront of the automotive industry's transition towards electrification. They understand that the journey to owning an electric vehicle (EV) can be daunting for some, and they are dedicated to supporting their customers every step of the way. With a team of dedicated EV specialists, Waylands has earned the Electric Vehicle Approved (EVA) accreditation from the National Franchised Dealer Association. This certification signifies their expertise and commitment to providing informed advice and seamless support for customers considering an electric vehicle. This means you can trust Waylands when choosing your next car and exploring the exciting world of EVs.
What to Expect at Waylands
Waylands' vision is clear: to be the best automotive retail group in the UK. This ambition is driven by a strong set of core values that guide their daily operations. Honesty, integrity, professionalism, focus, and care are not just words; they are the principles that shape their interactions with customers and colleagues alike. Since their founding in 2017, Waylands has cultivated a reputation built on trust and reliability, placing people at the heart of their business.
The success of their approach is reflected in their customer satisfaction rates. In 2023, a remarkable 95% of customers stated that they would be happy to recommend Waylands. This high level of endorsement speaks volumes about the premium and tailored service that the group consistently strives to deliver. Furthermore, their internal culture is equally strong, with 98% of colleagues recommending Waylands as an excellent place to work, highlighting a positive and supportive working environment.
Customer Testimonials and Recommendations
The glowing feedback from both customers and employees underscores Waylands' commitment to excellence. A few hypothetical examples:
- "I recently purchased a Volvo XC60 from Waylands Oxford and the experience was outstanding. The sales team was knowledgeable, friendly, and not pushy at all. They made the whole process smooth and enjoyable." - Sarah K., Oxford
- "I've been using Waylands Reading for my Kia's servicing for two years now, and I couldn't be happier. They always explain the work clearly, the prices are fair, and my car always comes back immaculately clean." - John P., Reading
- "As a first-time EV buyer, I was a bit apprehensive, but the EV specialists at Waylands Swindon were fantastic. They answered all my questions patiently and helped me find the perfect Polestar 2 for my needs." - Emily R., Swindon
Dealership Locations
Waylands operates across key locations, making their services accessible to a wide customer base. Their Volvo dealerships are strategically located to serve the communities of Berkshire, Oxfordshire, and Wiltshire:
| Dealership | Address | Contact Number |
|---|---|---|
| Waylands Volvo Oxford | 171-173 Cumnor Hill, Oxford, Oxfordshire, OX2 9PL | 01865 671550 |
| Waylands Volvo Reading | Imperial Way, Reading, Berkshire, RG2 0BF | 0118 207 0888 |
| Waylands Volvo Swindon | Great Western Way, Swindon, Wiltshire, SN5 8UY | 01793 882299 |
Understanding Finance Options
Waylands Automotive Limited operates with transparency and adherence to financial regulations. They are an appointed representative of ITC Compliance Limited, which is authorised and regulated by the Financial Conduct Authority (FCA) under registration number 313486. Their permitted activities include advising on and arranging general insurance contracts, and acting as a credit broker, not a lender.
When it comes to financing your new vehicle, Waylands acts as a credit broker. For new car purchases, they can introduce you to their sole finance provider, Volvo Car Finance Limited (VCFS). Should VCFS be unable to make a finance offer, the only alternative offered by Waylands is a cash purchase, ensuring a focused and clear financing process.
Commission and Disclosure
As a commercial entity, Waylands expects to make a profit from transactions. Consequently, lenders typically pay them a commission for introducing customers. This commission is usually calculated based on the vehicle model or the amount borrowed. Different lenders may offer varying commission rates, and some may provide preferential rates or financial support for training and marketing. It is important to note that any such commission amounts paid to Waylands by lenders will not affect the amounts you pay under your finance agreement, as these are set by the lender concerned. Waylands does not charge a fee for their Consumer Credit services and does not act as a financial advisor or fiduciary. They act in their own interest as a credit broker.
For any lender they introduce you to, Waylands typically receives commission based on either a fixed fee or a fixed percentage of the amount borrowed. They are committed to full disclosure, and any commission amounts will be clearly communicated to you during the sales journey. You will be required to provide your fully informed consent to their receipt of this commission, acknowledging their role as a credit broker and the financial incentive they receive when you enter into a finance agreement with an introduced lender.
Kia Finance
For Kia vehicles, Waylands also offers competitive financing options, such as a 3.9% APR Representative Personal Contract Purchase (PCP) offer available during specific periods. These offers are subject to terms and conditions, status, and are available to UK residents aged 18 and over, with guarantees potentially being required.
As with Volvo finance, Waylands acts as a credit broker for Kia purchases, introducing customers to a selected group of lenders and brokers, including Hyundai Capital UK Limited, ALD Automotive Ltd, Evolution Funding Limited, and N.I.I.B. Group Limited. Their approach is to first introduce you to the lender associated with the vehicle manufacturer, as they typically offer the best available packages. If that lender cannot make an offer, they will seek to introduce you to other lenders on their panel. The choice of lender and available rates depend on various factors, including the vehicle, your personal circumstances, and the likelihood of acceptance.
Key Takeaways on Finance:
| Aspect | Details |
|---|---|
| Regulation | Appointed representative of ITC Compliance Limited (FCA Reg. 313486) |
| Role | Credit Broker (not a lender) |
| Commission | Received from lenders; will be disclosed and requires customer consent. Does not affect customer's finance agreement cost. |
| Fee to Customer | None for Consumer Credit services |
| Finance Introduction | Primarily manufacturer-aligned finance providers, with other panel lenders available if needed. |
| Finance Options | Personal Contract Purchase (PCP), potentially other agreements. Subject to status, T&Cs apply. |
Frequently Asked Questions
Q1: What car brands does Waylands represent?
Waylands represents Volvo, Polestar, Kia, and MG.
Q2: Where are Waylands dealerships located?
Waylands has dealerships in Reading, Oxford, Bicester, Newbury, Swindon, and Bristol. Specifically, their Volvo dealerships are in Oxford, Reading, and Swindon.
Q3: What makes Waylands stand out from other dealerships?
Waylands is a family-owned business with a strong commitment to customer service, evidenced by winning 'Best Dealer Group of the Year' for six consecutive years and 'Retailer of the Year' in 2024. They also have a high customer recommendation rate (95%) and are accredited as Electric Vehicle Approved (EVA).
Q4: Do Waylands offer servicing and repairs?
Yes, Waylands offers comprehensive aftercare services, including routine maintenance, MOTs, and repairs, carried out by manufacturer-trained technicians using genuine parts.
Q5: How does Waylands handle car finance?
Waylands acts as a credit broker, introducing customers to finance providers like Volvo Car Finance Limited and others on their panel. They receive commission from lenders, which is fully disclosed, and do not charge customers a fee for their credit services.
In conclusion, Waylands Automotive Limited is a reputable and award-winning dealership group dedicated to providing an exceptional automotive experience. Their commitment to customer satisfaction, combined with their expertise in both traditional and electric vehicles, makes them a trusted partner for car buyers and owners across the South West of England and beyond.
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