24/05/2003
The motorcycle market is in constant flux, with manufacturers striving to capture the attention of a younger demographic. The traditional cruiser buyer is aging, leading manufacturers to worry about declining new motorcycle sales. Simultaneously, riders who once favoured sportbikes are now seeking a more relaxed and comfortable riding experience, often opting for adventure bikes like the BMW GS or Triumph Tiger, rather than traditional cruisers. Suzuki, recognising this shift, identified a gap and introduced the Boulevard M series – cruisers with a distinctive hotrod aesthetic. These bikes share the mechanical underpinnings of the Boulevard C series but feature a modern interpretation of bobber styling, replacing spoked wheels with cast aluminium for a leaner, sleeker, and more unique appearance.

- Suzuki Boulevard M50: A Closer Look
- Instrumentation and Fit & Finish
- Engine and Drivetrain: The Heart of the M50
- Suspension and Braking
- Riding Experience and Ergonomics
- Competitors in the Mid-Size Cruiser Segment
- Suzuki M50 vs. Harley-Davidson Sportster
- Why Own an M50? The Pros
- Potential Downsides: The Cons
- Frequently Asked Questions
- Conclusion
Suzuki Boulevard M50: A Closer Look
The 2013 Suzuki Boulevard M50, the smallest in the M lineup which also includes the M90 and M109R, was put to the test. With a base price of £8,799 and a 12-month/unlimited mileage warranty, the M50 immediately makes a statement. Its design features a striking cafe racer-style headlight surround, complemented by beefy 41mm inverted forks and a compact, dirt track-inspired front fender. This mini-fairing imbues the bike with a sense of muscularity and purpose. The generous 4.1-gallon fuel tank flows seamlessly into a truncated rear fender, housing a large, low-profile taillamp. Dual chrome exhaust pipes exit on the right, with substantial tailpieces hinting at the sound produced by their slash-cut, staggered openings. The engine is partially concealed by a triangular, shield-shaped air cleaner cover on the right, a design motif subtly echoed in the headlamp and taillamp for visual continuity. The radiator for the liquid-cooled engine is neatly integrated against the frame's front downtubes, benefiting from airflow without being obtrusive.
Instrumentation and Fit & Finish
The M50 boasts an easily readable analogue speedometer, featuring a broad, oval, automotive-style face nestled within the headlight surround. A digital fuel gauge and odometer are integrated into the tidy instrument panel. Indicator lights are positioned on the top of the fuel tank, just ahead of the filler cap. While functional, their placement meant they were often obscured by the chin bar of a full-face helmet, a minor inconvenience that might vary depending on the rider's height and helmet choice.
Generally, the fit and finish are commendable. The exposed fasteners, such as the fork top bolt, exhibit a billet-like quality. However, a sharp seam at the bottom of the fuel tank detracted slightly from the overall premium feel, revealing the realities of mass production. Despite this, Suzuki's high standards for paintwork and other surfaces remain evident, contributing to an assertive, muscular, and undeniably attractive appearance.
Engine and Drivetrain: The Heart of the M50
The M50's fuel-injected V-twin engine springs to life with the touch of a button, settling into a smooth idle. The 805cc engine, which gives the M50 its name (approximately 50 cubic inches), is the same powerplant found in the Boulevard C50, a more traditional cruiser in Suzuki's lineup. Power is delivered to the rear wheel via a five-speed transmission and a shaft drive. While Suzuki did not provide specific horsepower or torque figures, the 593 lb (269 kg) bike offers more than adequate performance for its intended purpose. It's well-suited for solo riders on urban streets, though longer highway journeys with a passenger might highlight a desire for a sixth gear to calm engine vibrations at higher cruising speeds. Upshifting and downshifting are consistently smooth and predictable across all speeds, even without a counterbalancer. Engaging neutral is straightforward in either direction, and the standard adjustable hand controls are a thoughtful addition for riders with smaller hands or reduced hand strength.
Suspension and Braking
The M50's front suspension is non-adjustable, yet it provides a pleasing balance of compliance and relative stiffness. The rear suspension, however, is adjustable using a tool not supplied with the bike. The single rear coil spring is concealed beneath the seat in a softail-style manner and can tend to bottom out over sharp bumps. Riders quickly learn to anticipate and navigate such imperfections by slowing down and rising from the seat. The single front disc brake handles the majority of the stopping duties, with the rear wheel equipped with a drum brake, offering adequate stopping power for most situations.

Riding Experience and Ergonomics
Riding position is inherently subjective, but the M50 proved comfortable for rides up to 50 miles. The flat, broad handlebars provide ample legroom, and the neutral footpeg position ensures they never impede lean clearance. Holding a line through corners is effortless, and while not overtly 'flickable', changes of direction are executed smoothly. The M50 excels in straight-line stability, tracking true and smoothly. The throaty engine note complements the bike's muscular styling without being overly intrusive.
Competitors in the Mid-Size Cruiser Segment
Other notable motorcycles in the M50's size and price bracket include the Triumph Speedmaster, the Kawasaki Vulcan 900 Custom, the Honda Shadow Phantom, and the Star Bolt. Each offers a slightly different take on the cruiser ethos, catering to varying rider preferences.
Suzuki M50 vs. Harley-Davidson Sportster
As a Harley-Davidson Sportster owner, the M50 presents an interesting comparison. While there's no direct Harley-Davidson equivalent, the Sportster is the closest competitor. The M50 distinguishes itself with its unique styling. Some traditional cruiser enthusiasts might be put off by the liquid cooling and shaft drive, but these are features that often appeal to a broader audience. Suzuki's reputation for exceptional reliability is a significant draw, making the M50 an attractive option for returning riders, those transitioning from sportbikes, or anyone seeking a dependable, low-maintenance machine. Its accessible price point and appealing style position it well to attract new owners.
Why Own an M50? The Pros
The Suzuki Boulevard M50 is a compelling choice for several reasons:
- Aesthetics: Its muscle cruiser styling is undeniably attractive, particularly for those who appreciate a more aggressive look. The evolution of its styling between generations, from a chrome headlight to a shrouded unit, offers subtle but significant visual updates.
- Ease of Handling: The low centre of gravity and wide handlebars make the M50 remarkably easy to manoeuvre, even for less experienced riders. It inspires confidence from the moment you swing a leg over it.
- Simplicity: The M50 eschews advanced rider aids like ABS, traction control, or ride-by-wire modes. This simplicity translates into fewer potential points of failure and a more straightforward ownership experience.
- Reliability: Built upon a proven engine and chassis that Suzuki has refined over decades, the M50 is renowned for its bulletproof reliability. User error or neglect are far more likely causes of issues than inherent design flaws.
- Ease of Maintenance: With accessible components and a user-friendly design, routine maintenance tasks like oil changes and fluid checks are straightforward. The shaft drive eliminates the need for chain cleaning and lubrication, further simplifying ownership.
Potential Downsides: The Cons
However, the M50 isn't without its drawbacks:
- Aesthetic (Subjective): For those seeking a classic, retro cruiser, the M50's modern, muscle-inspired styling might not be to their taste. In such cases, the Boulevard C50 might be a more suitable alternative.
- Not a "Real" Muscle Cruiser Performance: While its appearance suggests muscle, the M50's performance, though adequate for most, doesn't quite match the power output of legendary muscle cruisers like the Honda Magna V45 or the Suzuki Boulevard M109R.
- Lack of a 6th Gear: The absence of a sixth gear can lead to higher engine RPMs at highway speeds, contributing to increased vibration and a feeling of being "over-geared."
- Limited Customisation: Compared to some other cruisers, the M50 has a less extensive aftermarket for customisation. The shaft drive also prevents modifications to the final drive ratio, which can impact acceleration and top-end speed.
- Not a Harley-Davidson: For riders prioritising brand heritage, nostalgia, and the specific feel of a Harley-Davidson, the M50, despite its merits, will not satisfy that desire.
Frequently Asked Questions
What is the engine size of a Suzuki M50?
The Suzuki Boulevard M50 is equipped with an 805cc (approximately 50 cubic inches) V-twin engine.
Is the Suzuki M50 a good beginner bike?
Yes, the M50 is often considered a good beginner bike due to its manageable size, low centre of gravity, and ease of handling. Its forgiving nature and straightforward operation make it approachable for new riders.

Can I buy OEM parts for my Suzuki Boulevard M50?
Yes, genuine Suzuki OEM parts are available for the Boulevard M50. These are the original components used in the manufacturing process, ensuring a correct fit and function. Aftermarket parts are also an option.
Is the Suzuki M50 reliable?
The Suzuki M50 has a strong reputation for reliability. Its simple design, proven engine, and Suzuki's engineering expertise contribute to its durability and low likelihood of mechanical issues when properly maintained.
What are the main differences between the Suzuki M50 and C50?
The primary differences lie in their styling and components. The M50 features a more aggressive, modern, hotrod-inspired design with cast aluminium wheels and a different headlight/fender configuration. The C50 offers a more traditional cruiser aesthetic with spoked wheels and classic styling cues. Mechanically, they share many components, including the 805cc engine.
Conclusion
The Suzuki Boulevard M50 is a well-rounded, practical, and stylish motorcycle that excels in ease of use, reliability, and straightforward maintenance. While it may not satisfy riders seeking extreme performance or the specific allure of a Harley-Davidson, it offers a thoroughly enjoyable and accessible cruiser experience. Its 805cc engine provides ample power for everyday riding, and its comfortable ergonomics make it suitable for various riders. For those looking for a dependable, good-looking, and easy-to-handle mid-size cruiser, the M50 remains a highly recommended option.
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