25/12/2015
In the ever-evolving landscape of healthcare, professionals are constantly seeking ways to enhance their skills and provide the best possible care for their patients. Among the leading figures dedicated to this pursuit is Adam Meakins, a highly respected physiotherapist, sports scientist, and strength & conditioning coach. Meakins has carved out a significant niche for himself through his commitment to evidence-based practice and his passion for sharing knowledge, most notably through his collaborative venture, 'The Better Clinician Project'. This initiative, co-founded with musculoskeletal therapist Ben Cormack, aims to democratise high-quality continuing professional development, making it accessible, affordable, and engaging for clinicians worldwide.

Who is Adam Meakins?
Adam Meakins is an Extended Scope Practitioner and a deeply passionate Sports Physiotherapist. His clinical focus often gravitates towards the complexities of the shoulder joint, an area where he possesses considerable expertise. However, his practice extends across a broad spectrum of individuals, ranging from elite professional athletes at the pinnacle of their careers to everyday individuals engaging in recreational activities – the 'weekend enthusiast'. This diverse patient base informs his holistic approach to rehabilitation and performance enhancement.
Beyond his clinical work, Meakins is a prominent educator and thought leader. His insights into physiotherapy and rehabilitation are highly sought after, evidenced by his frequent appearances on podcasts and his active role in developing educational resources. He is recognised for his ability to distill complex scientific concepts into practical, actionable advice, empowering fellow clinicians to refine their techniques and improve patient outcomes.
The Better Clinician Project: A Revolution in Learning
Adam Meakins, alongside Ben Cormack, co-founded 'The Better Clinician Project' with a clear mission: to create a unique online learning resource that delivers high-quality content at a low cost. The overarching goal is simple yet profound: to help clinicians become better at what they do, thereby enabling their patients to achieve better results.
This project is designed for the busy, hardworking, evidence-based clinician who often finds themselves constrained by time and budget. It aims to provide clear, simple, practical, and evidence-based advice and information on a weekly basis. The philosophy behind the project is that high-quality continuing education does not need to be bland, boring, or prohibitively expensive. In fact, it can be more affordable than a weekly frothy coffee.
Who is it For?
The beauty of 'The Better Clinician Project' lies in its inclusivity. It is designed for all clinicians, irrespective of their professional titles or years of experience. Whether you identify as a physiotherapist, sports therapist, massage therapist, osteopath, chiropractor, or even a practitioner of more alternative therapies like aura shifting or reiki, if you work with individuals experiencing pain and are committed to improving your ability to help them, this project is for you. It caters to professionals working with people of all ages and abilities, from the young to the old, the affluent to the less fortunate, the highly athletic to the sedentary.
Furthermore, the project specifically targets those who:
- Possess open, critical, and sceptical minds, coupled with a hunger for information and a desire to learn and experience more.
- Feel frustrated, confused, or overwhelmed by the sheer volume of information, opinions, and ideas circulating in the healthcare sphere.
- Juggle busy professional and personal lives, struggling to find the time to read and analyse research, and who may benefit from help in collating and summarising the latest findings and current concepts.
- Lack a formal mentor or a go-to person for advice and bouncing ideas off, or simply wish to gain exposure to different perspectives and opinions on various topics.
- Seek an element of fun and entertainment within their educational pursuits, preferring engaging and memorable learning experiences over dry, uninspired presentations.
The Four Pillars of Better Clinical Practice
'The Better Clinician Project' organises its content into four key clinical areas, ensuring comprehensive coverage and a structured learning pathway:
1. Better Clinicians
This segment delves into the core attributes that define an exceptional clinician. It explores the critical skills involved in diagnosis, treatment planning, manual therapy techniques, effective communication, building rapport with patients, and the art of providing reassurance. The aim is to dissect what truly makes a clinician excel in their practice.

2. Better Rehab
Here, the focus shifts to the practicalities of rehabilitation. This includes demonstrating specific exercises and movements designed to aid patient recovery. Crucially, it also addresses the underlying principles that make active interventions and exercises effective. Questions such as the necessity for specificity, the benefits of a more robust approach, determining the optimal 'dose' of exercise, and strategies for encouraging patient adherence are explored in depth.
3. Better Research
This vital area tackles the interpretation and application of research. It involves examining specific research articles of interest, discussing effective methods for finding and critically reviewing research, and analysing what the evidence truly signifies. The core objective is to equip clinicians with the skills to effectively translate research findings into improved patient care.
4. Better Patients
Understanding the patient's perspective is paramount. This segment focuses on how patients perceive their pain and health issues, as well as their interactions with the healthcare system and individual practitioners. By incorporating patient voices and utilising case studies, the project aims to foster a deeper understanding of patient experiences. It also addresses key factors contributing to patient success and explores strategies for enhancing connection and communication with patients.
Meakins' Expertise: A Deeper Dive
Adam Meakins' specific interest in the shoulder joint highlights a common area of complexity in musculoskeletal health. The shoulder, with its intricate anatomy and wide range of motion, presents unique challenges for both diagnosis and rehabilitation. Meakins' approach likely involves a thorough understanding of biomechanics, motor control, and the psychosocial factors influencing pain and function in this region.
His work with athletes, from professionals to amateurs, underscores his ability to tailor interventions to diverse performance demands and recovery timelines. This practical experience provides a rich foundation for the evidence-based principles he advocates.
The Impact of 'The Better Clinician Project'
'The Better Clinician Project' is envisioned as a continually growing and evolving resource. As Meakins, Cormack, and their community learn and adapt, the project aims to become the most comprehensive, collaborative, friendly, and fun online resource for healthcare clinicians globally. It represents a commitment to lifelong learning and a belief that continuous improvement is not just beneficial, but essential in delivering optimal patient care.
Rather than promising to make clinicians the 'best', the project offers a tangible opportunity to become better. It’s an invitation to join a community of like-minded professionals dedicated to advancing their practice through accessible, engaging, and scientifically sound education. The question isn't if you can improve, but rather, are you ready to take the steps to become a better clinician?
Frequently Asked Questions
Q1: What is Adam Meakins' primary area of expertise?
Adam Meakins is an Extended Scope Practitioner and Sports Physiotherapist with a particular interest and expertise in the shoulder joint.

Q2: Who created 'The Better Clinician Project'?
'The Better Clinician Project' was created by Adam Meakins and Ben Cormack.
Q3: What is the main goal of 'The Better Clinician Project'?
The main goal is to provide accessible, affordable, and high-quality continuing professional development for clinicians to help them become better at helping their patients.
Q4: Is the project only for physiotherapists?
No, the project is for all clinicians, regardless of their professional background or experience level, who work with individuals in pain.
Q5: How often is new content released?
High-quality information is delivered weekly.
Q6: What makes 'The Better Clinician Project' different from other online learning resources?
It focuses on being fun, engaging, practical, evidence-based, affordable, and inclusive, aiming to be the most comprehensive, collaborative, and friendly resource available.
Q7: What are the four key areas covered by the project?
The four key areas are: Better Clinicians, Better Rehab, Better Research, and Better Patients.
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