10/01/2020
In the evolving landscape of home entertainment, NOW TV stands out as a remarkably flexible and convenient streaming service, offering a brilliant alternative to traditional pay-TV subscriptions in the UK. Without the need for a satellite dish or complex installations, NOW TV provides instant access to a vast library of Sky's premium content, including blockbuster movies, award-winning TV series, and live sports, all delivered directly to your devices over the internet. Its month-to-month passes offer unparalleled flexibility, allowing you to tailor your entertainment to your exact preferences and budget.

However, even with the most advanced Smart TVs and streaming gadgets, technical glitches can occasionally disrupt your viewing pleasure. From apps refusing to load to connectivity woes, these issues can be incredibly frustrating. This comprehensive guide is designed to walk you through everything you need to know about using NOW TV on your Smart TV and other compatible devices, alongside a robust troubleshooting section to help you resolve the most common problems and get back to your favourite programmes as quickly as possible.
What Exactly is NOW TV?
NOW TV, now simply known as NOW, is a subscription-based streaming service owned by Sky, offering a broad selection of its premium content without the long-term contracts typically associated with Sky Q or Sky Glass. It's built on a pass system, meaning you only pay for the content you want to watch:
- Entertainment Pass: Access to Sky's top entertainment channels and box sets, including Sky Atlantic, Sky Max, and more.
- Cinema Pass: Hundreds of movies on demand, with new premieres added regularly, plus live Sky Cinema channels.
- Sports Pass: Live access to all Sky Sports channels, perfect for football, F1, cricket, and more.
- Kids Pass: A dedicated hub for children's programming from popular channels.
- Hayu Pass: Reality TV on demand.
This structure provides incredible convenience, allowing you to switch between passes or cancel anytime. All content is streamed, requiring only a compatible device and an internet connection.
Getting Started: Your First Steps with NOW TV
Before you dive into the world of NOW TV, there are a few prerequisites to ensure a smooth streaming experience:
1. Become a NOW Member
If you haven't already, your first step is to choose a membership pass. You can sign up directly on the NOW TV website. This involves creating an account and selecting your desired passes, which are charged on a monthly, cancellable basis.
2. Check Your Minimum Download Speed
A stable internet connection is crucial for high-quality streaming. NOW TV recommends the following minimum download speeds:
- Broadband: A minimum of 2.5 Mbps (megabits per second) for standard definition streaming. For HD content, you'll need a faster connection, typically 5-10 Mbps or more.
- 3G or 4G Mobile Data: A minimum of 180 Kbps (kilobits per second). While this is the absolute minimum, a much faster connection is recommended for a watchable experience on mobile networks.
If your internet speed is below these recommendations, you might experience buffering, poor picture quality, or frequent disconnections.
3. Activating NOW TV on Your Device
Once you have an account and a suitable internet connection, activating NOW TV on your chosen device is straightforward:
- Turn on your Smart TV (or other device) and ensure it's connected to your home internet network.
- Open the app store on your Smart TV (e.g., Samsung Smart Hub, LG Content Store, Google Play Store for Android TV).
- Search for the "NOW" app.
- Select "Download" or "Install" to add the app to your device.
- Once installed, open the NOW app. You will typically be prompted to sign in to your NOW account.
- Enter your NOW account credentials (email and password).
- In some cases, especially with new device activations, you might see an activation code displayed on your TV screen. If so, open a web browser on a computer or mobile device and go to nowtv.com/activate. Enter the code displayed on your TV and click "Continue".
- Once the activation is complete, your device will be linked to your NOW account, and you can start streaming.
Watching NOW TV Across Your Devices
NOW TV is available on an impressively wide array of devices, ensuring you can watch your content wherever you are. Here’s a breakdown of common devices and how to get started:
Smart TVs
- Samsung TV: Current Samsung TVs often have the NOW app pre-installed. If not, find it in the app store, download, and sign in. If you encounter the AS415 error, it indicates a connection problem with the Samsung server; try resetting your router or contacting Samsung support.
- LG Smart TV: Ensure your LG TV is connected to the internet via wired or Wi-Fi. The NOW app is usually pre-installed and can be found in the premium section. Simply open and sign in.
- Hisense TV: Available on selected Hisense TVs running VIDAA 6.0 or later. The app is found in the VIDAA Home Launcher.
- Android TV: Sign in to the NOW app on your Android TV device. Many brands are supported; check NOW TV's website for specific compatible models.
Streaming Sticks & Boxes
- NOW Devices (Smart Stick/Box): These come with the NOW app pre-installed. Simply set up your device and then sign into the app.
- Amazon Devices (Fire TV Stick, Fire Tablet): Download the NOW app from the Amazon Appstore, sign in, or join directly via Amazon 1-Click.
- Chromecast: Cast NOW content from your mobile device or computer to your TV. Refer to Chromecast setup guides for detailed steps.
- Roku Devices: The NOW app is usually pre-installed; if not, download it from the Roku Channel Store.
Games Consoles
- PlayStation (PS4, PS5): Head to the PlayStation Store, search for the NOW app, install, and sign in.
- Xbox (Xbox One, Xbox Series X/S): Go to the Store on your Xbox, find the Apps section, search for NOW, install, and sign in.
Computers & Mobile Devices
- PC or Mac: Stream via modern web browsers (Chrome, Safari, Edge, Firefox) for the best experience. Chromebooks and Linux devices are not officially supported.
- Android Mobiles and Tablets: Download the NOW app from Google Play or AppGallery. Note that rooted Android devices or those running CyanogenMod are not supported. For OnePlus 8/8T users, deactivating 'Vibrant Colour' in display settings can resolve 'PLAYBACK_CODEC_DECODING_ERROR'.
- iOS (iPhone, iPad, iPod Touch): Download the NOW app from the App Store. You can also use AirPlay to cast NOW to Apple TV or AirPlay 2-compatible Smart TVs.
Other Devices
- Apple TV (4th generation and later): The NOW app should be pre-installed; if not, download the latest version from the App Store.
- YouView, TalkTalk & EE TV Boxes: Find NOW through channels or the On Demand section, then sign in.
Troubleshooting NOW TV Issues on Your Smart TV
It can be incredibly frustrating when your NOW TV app isn't working as expected on your Smart TV. While the latest technology promises seamless entertainment, glitches can occur. Fortunately, many common issues have straightforward solutions. Identifying the root cause is key to a quick fix. Problems often stem from your internet connectivity, the NOW device itself, or your Smart TV's software.
Common Reasons Why NOW TV Might Not Be Working:
- Poor Wi-Fi Connection: Insufficient bandwidth, signal interference, or a router needing a restart.
- Outdated App or TV Firmware: Software bugs are often resolved with updates.
- HDMI Connection Issues: Incorrect port, loose cable, or a faulty Smart Stick connection.
- App Glitches: The app itself might have frozen or crashed.
- Remote Control Problems: Dead batteries or a faulty remote preventing proper interaction.
Step-by-Step Fixes for NOW TV Not Working:
Method 1: Power Cycle Your NOW Device and Router
Often, a simple reboot can resolve many temporary network or device glitches. This clears out any lingering errors and re-establishes connections.
- Completely unplug your NOW TV device (Smart Stick or Box) from its power source and your TV.
- Unplug your Wi-Fi router from its power outlet.
- Wait for at least 30 seconds to a full minute. This allows the devices to fully discharge.
- Plug your Wi-Fi router back in and wait for it to fully boot up (all indicator lights should be stable).
- Now, plug your NOW TV device back into your TV and its power source.
- Once the NOW TV device has started up, try launching the NOW app again.
Method 2: Unplug Your Smart TV
If the issue seems specific to your Smart TV, a hard reset of the television itself can often resolve app-related problems. This is different from just turning it off with the remote.
- Unplug your Smart TV from the main electrical outlet.
- While unplugged, press and hold the power button on your TV for approximately one minute. (Note: Not all Smart TVs have a physical power button. If yours doesn't, simply leave it unplugged for a longer period, say 5 minutes).
- Wait another minute after releasing the button (or after 5 minutes if no button).
- Plug your Smart TV back into the electrical outlet.
- Turn on your Smart TV and attempt to use the NOW app.
Method 3: Update Your NOW TV Software and Applications
Outdated software is a common culprit for app malfunctions and performance issues. Ensuring both your NOW TV app and your Smart TV's firmware are up to date is crucial.
- On your Smart TV, navigate to the "Settings" menu.
- Look for a "System" or "About" option.
- Select "System Update" or "Software Update".
- Choose "Check Now" or "Check for Updates" to see if new firmware is available for your TV. Install any pending updates.
- Separately, ensure the NOW app itself is updated. On most Smart TVs, you can go to the app store, find the NOW app, and see if an "Update" option is available instead of "Open". If so, install it. Some apps update automatically, but it's good to check.
Method 4: Check Your NOW TV Smart Stick Connection (if applicable)
If you're using a NOW TV Smart Stick, connection issues can prevent the app from launching or functioning correctly. Ensure it's properly seated and receiving power.

- Ensure your NOW TV Smart Stick is securely connected to a powered USB port on your TV, or using its own dedicated power adapter.
- Verify that your TV is set to the correct HDMI input source where the Smart Stick is connected. Use your TV remote's 'Input' or 'Source' button to cycle through inputs.
- Sometimes, the 'touch function' on some Smart Sticks can cause issues. Ensure your TV automatically switches to the correct HDMI input. If not, manually select it.
Method 5: Fix Your NOW TV Remote Control
A non-responsive remote can give the impression that the NOW TV device itself isn't working. This is a simple fix that's often overlooked.
- The first and most common solution is to change the batteries in your NOW TV remote control. Even if they seem partially functional, low power can cause intermittent issues.
- Ensure there's no obstruction between your remote and the NOW TV device or Smart TV.
- If changing batteries doesn't work, try unplugging your NOW TV box or stick from its power source for a minute, then reconnecting it. This can sometimes reset the remote's connection.
- If the remote remains inoperable, a factory reset of the remote itself might be possible (consult your NOW device manual for specific steps).
Method 6: Factory Reset Your NOW TV Device (Smart Stick or Box)
As a last resort for the NOW TV device itself (not your Smart TV), a factory reset can resolve deep-seated software issues by returning the device to its original settings. Note that this will erase all your settings and you'll need to set it up again.
- On your NOW TV device, navigate to the "Settings" menu.
- Select the "System" tab.
- Look for "Advanced System Settings" and then choose the "Factory Reset" option.
- Your TV will display a four-digit code.
- On a computer or mobile device, go to nowtv.com/gb/tv and enter the code when prompted.
- Follow the on-screen instructions to complete the reset.
- After the reset, you will need to re-log in to your NOW TV account and re-add any apps or settings. Your saved shows and movies on your account will still be there.
Method 7: Contact NOW TV Customer Care Service
If you've tried all the above methods and your NOW TV is still not functioning correctly, it's time to reach out to the experts. NOW TV's customer care team is available to provide further assistance and diagnostics.
Quick Troubleshooting Guide Table
| Issue Encountered | Primary Fix Recommendation | Secondary Action |
|---|---|---|
| NOW app won't open/crashes | Unplug Smart TV/NOW device for 1 min | Check for app/TV software updates |
| Buffering or poor video quality | Power cycle your Wi-Fi router | Check internet speed (nowtv.com/help/speed-test) |
| Remote not responding | Replace remote batteries | Ensure clear line of sight to device |
| No signal/blank screen (Smart Stick) | Verify HDMI input source on TV | Reseat Smart Stick in HDMI port |
| Specific error code (e.g., AS415) | Consult NOW TV support or device manufacturer's help | Perform a power cycle of relevant devices |
Frequently Asked Questions (FAQs)
Q1: Why doesn't my NOW TV remote respond?
The most common reasons are low or dead batteries. Try replacing them first. Also, ensure there isn't a physical obstruction blocking the signal between your remote and the NOW TV device or Smart TV. Sometimes, a quick power cycle of the NOW TV box or stick can also re-establish the connection.
Q2: How can I access NOW TV on my Smart TV?
Most modern Smart TVs (Samsung, LG, Hisense, Android TV) have a dedicated app store. Search for "NOW" (or "NOW TV"), download the app, and then sign in with your existing NOW account credentials. If you're a new user, you'll need to create a free NOW account and choose a membership pass first.
Q3: Can I watch NOW TV abroad?
NOW TV is a UK-only service due to licensing restrictions. You will typically not be able to access content if you are outside of the United Kingdom.
Q4: How many devices can I watch NOW TV on simultaneously?
Generally, you can watch NOW TV on two devices at the same time, provided you have an active membership. Some specific content or promotions might have different limits, so it's always best to check the terms of your specific pass or membership.
Q5: Why is my NOW TV buffering constantly?
Constant buffering is usually a sign of an unstable or slow internet connection. Try power cycling your Wi-Fi router and modem. Ensure no other devices are heavily using your bandwidth (e.g., large downloads). You can also try moving closer to your Wi-Fi router or using a wired Ethernet connection if possible for your Smart TV or NOW device.
Final Words
Getting NOW TV to work seamlessly on your Smart TV or other devices should be a straightforward experience, offering a wealth of entertainment at your fingertips. While technical hitches can occasionally arise, the solutions outlined in this guide cover the vast majority of common problems, from basic connectivity issues to app-specific glitches. By systematically going through these troubleshooting steps, you can typically resolve most problems yourself, saving you time and getting you back to enjoying your favourite shows, movies, and live sports.
Remember, the key to a smooth streaming experience lies in a stable internet connection and up-to-date software. With these foundations in place and the troubleshooting knowledge from this article, you're well-equipped to master your NOW TV experience. Happy streaming!
If you want to read more articles similar to Mastering NOW TV on Your Smart TV & Devices, you can visit the Automotive category.
