Why did Ecotricity sell 'electric highway' charging points to Gridserve?

Electric Highway: Gridserve Acquisition Explained

22/02/2024

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The landscape of electric vehicle (EV) charging in the UK has seen significant shifts, with one of the most notable being the sale of Ecotricity's 'Electric Highway' charging network to Gridserve. This acquisition marked a pivotal moment, aiming to consolidate and improve the nation's EV infrastructure. Understanding the reasons behind this transaction and identifying reliable charging points are crucial for EV drivers navigating the evolving charging ecosystem. This article delves into the 'why' behind the sale and offers practical advice on where to charge your electric car, drawing on user experiences and highlighting key considerations such as cost and convenience.

Where do electric cars charge?
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The Rationale Behind the Sale: Ecotricity to Gridserve

Ecotricity, a pioneer in green energy and EV charging, decided to divest its 'Electric Highway' network, a move that surprised many in the industry. The primary driver for this sale was Ecotricity's strategic decision to refocus its resources and expertise on its core business: generating 100% renewable energy. Building and maintaining a vast national charging network requires substantial investment and a different operational focus compared to energy generation. By selling the highway assets, Ecotricity could concentrate on expanding its wind and solar farm portfolio, thereby increasing its renewable energy output and contributing more significantly to the UK's decarbonisation goals.

Gridserve, on the other hand, emerged as the ideal buyer. Gridserve is an ambitious company with a clear vision for a sustainable energy future, underpinned by a commitment to building a comprehensive EV charging infrastructure. Their acquisition of the 'Electric Highway' provided them with a ready-made, albeit needing upgrades, national network, allowing them to rapidly scale their operations. Gridserve's strategy involves integrating charging infrastructure with their own renewable energy generation, creating a more sustainable and potentially more cost-effective charging solution. They have since invested heavily in upgrading these sites, introducing faster chargers and improving the overall user experience.

Where to Find Reliable EV Charging: User Insights

For EV drivers, the practical question remains: where are the best places to charge? User experiences offer invaluable insights into the quality and reliability of different charging networks. Based on recent feedback, several locations and networks stand out:

Gridserve Locations: Grantham and Blyth

Gridserve's charging sites at Grantham and Blyth have been specifically mentioned as respectable options. These locations, situated along key routes, benefit from Gridserve's ongoing upgrades. A notable incentive for using their network is the 20% discount offered when utilising their new app. This not only reduces charging costs but also encourages drivers to engage with the evolving digital infrastructure of EV charging. These sites are often equipped with multiple chargers, reducing the likelihood of queues.

The A1 Corridor: A Charging Hotspot

The A1 remains a critical artery for many long-distance journeys, and consequently, several charging options are available along its length. Beyond the Gridserve locations, other reputable chargers can be found:

  • Colsterworth: Located south of Grantham, this site features Instavolt chargers. Instavolt is generally known for its reliable and easy-to-use rapid chargers.
  • Markham Moor: This location offers a selection of chargers from various providers, including Instavolt. While Shell and BP also have chargers here, user feedback suggests that Instavolt often provides a more consistent experience.

Alternative Routes and Chargers

For those travelling slightly off the main A1 route, alternative charging points can be competitive:

  • Retford (A638): The evpoint charging station in Retford, featuring four chargers, is highlighted as a cost-effective option. Currently priced at 65p/kWh before an Electroverse discount, it presents a strong alternative, though the route might add a few minutes to the journey compared to sticking strictly to the A1.

Beyond the A1: Further North and East

As journeys extend further north or east, the charging landscape continues to evolve:

  • Peterborough and Cambridge Services: Unfortunately, user feedback indicates that charging facilities at services labelled 'Peterborough' and 'Cambridge' are considered very poor, suggesting these might be best avoided if alternatives exist.
  • MFG on the A14: For journeys towards Ipswich via the A14, the MFG (Motor Fuel Group) site at junction 45 is recommended. It boasts numerous rapid chargers, catering to the high demand for charging in this area.
  • MFG at Barton Mills Fiveways Roundabout (A11): If your route takes you along the A11 into northern Suffolk, the MFG site at Barton Mills is a popular choice. With eight chargers, it's well-equipped, though it can be busy. Despite its popularity, users report that waiting times are not excessive.

Key Considerations for EV Charging

When choosing where to charge, several factors come into play:

Cost Per Kilowatt-Hour (p/kWh)

The price of electricity is a significant consideration. As noted, networks like Gridserve, especially with app-based discounts, can offer competitive rates. Always check the current pricing, as it can fluctuate. Utilizing charging network apps often unlocks better tariffs and loyalty benefits.

Charger Speed and Type

Ensure the chargers available are compatible with your vehicle and offer the speed you require. Rapid chargers (50kW+) are essential for long-distance travel, while slower chargers might suffice for shorter top-ups. The number of chargers at a location also impacts availability and potential wait times.

Location and Accessibility

Charging points situated directly on major routes or easily accessible from them are generally preferred for convenience. Sites with amenities like restrooms, food outlets, and shops can make charging stops more pleasant.

Network Reliability and User Experience

The ease of initiating a charge, the uptime of the chargers, and the overall customer service contribute to a positive charging experience. Networks like Instavolt and Gridserve are often praised for their reliability.

Where do electric cars charge?

Frequently Asked Questions about EV Charging

Q1: Why did Ecotricity sell its 'Electric Highway'?
Ecotricity sold the network to focus on its core business of generating 100% renewable energy, divesting from the capital-intensive operation of a national charging infrastructure.

Q2: Who bought the 'Electric Highway'?
Gridserve acquired the 'Electric Highway' network from Ecotricity.

Q3: Are Gridserve chargers good?
Gridserve is actively upgrading the acquired network, introducing faster chargers and improving user experience. Locations like Grantham and Blyth are considered respectable, especially with their app discounts.

Q4: What is the cheapest way to charge an EV?
This can vary, but using apps from networks like Gridserve or Electroverse can offer significant discounts. Comparing the p/kWh rates at different locations is advisable.

Q5: What should I do if a charger doesn't work?
Most charging networks have a customer support line, often found on the charger itself or within their app. Contacting them immediately is the best course of action.

Q6: Is it better to charge at home or at public chargers?
Charging at home is generally cheaper and more convenient for daily use. Public chargers, especially rapid ones, are best suited for longer journeys or when home charging isn't an option.

The Future of EV Charging Infrastructure

The acquisition of the 'Electric Highway' by Gridserve represents a consolidation and a push towards a more integrated and sustainable EV charging ecosystem. As more drivers transition to electric vehicles, the demand for reliable, fast, and accessible charging points will only increase. Companies like Gridserve, with their focus on renewable energy and infrastructure development, are poised to play a crucial role in meeting this demand. For drivers, staying informed about network upgrades, pricing strategies, and user reviews will be key to navigating the evolving world of electric vehicle charging.

If you want to read more articles similar to Electric Highway: Gridserve Acquisition Explained, you can visit the Automotive category.

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