23/04/2013
Motoring history is replete with bold experiments, ingenious designs, and ambitious ventures that, despite their initial promise, often fade into obscurity. While some ideas are perhaps best left in the past, others represent truly innovative, albeit ultimately unsuccessful, attempts to push the boundaries. One such fascinating chapter belongs to Maico, a name synonymous with motocross prowess, yet one that also briefly ventured into the rather different world of four-wheeled transport. This is the story of the Maico car, a compact saloon with a surprising heart, and the challenges that ultimately led to its demise.

- Maico's Unexpected Foray into Four Wheels
- The Heart of the Maico Car: A Heinkel Two-Stroke
- Design and Features: A Glimpse into 1950s Microcar Engineering
- Ambitions and Setbacks: The American Dream That Never Was
- Keeping the Maico Spirit Alive: Parts and Service
- Unleashing Performance: Maico ONLY Pipes
- Frequently Asked Questions About Maico
Maico's Unexpected Foray into Four Wheels
In the mid-1950s, a period of burgeoning post-war economic recovery and a growing demand for affordable personal transport, many manufacturers sought to capitalise on the small car market. While today, automotive giants like Honda, Suzuki, Yamaha, KTM, and BMW effortlessly straddle both the motorcycle and car industries, this wasn't always the norm. It might come as a surprise to many, then, that Maico, a revered German motorcycle manufacturer, also threw its hat into the automotive ring. In 1955, Wilhelm and Otto Maisch, the visionary owners of Maico, made a pivotal decision: they acquired the assets of the defunct Champion car company. Their ambition was clear – to leverage the existing infrastructure and expertise to cash in on the booming small car business.
This acquisition led to the birth of the Maico MC500, a two-door sedan designed to be both economical and practical. Launched onto the market from 1955 through 1957, the car represented a significant departure for a company known for its rugged and powerful motocross bikes. It was a bold move, indicative of the era's fluid industrial landscape where companies often diversified into seemingly disparate fields in pursuit of growth.
The Heart of the Maico Car: A Heinkel Two-Stroke
When considering a car produced by a motorcycle company, one might naturally expect to find an engine derived from their popular two-wheeled counterparts. Perhaps a beefed-up version of the powerful Maico 501 engine, celebrated in the world of off-road racing. However, the reality of the Maico MC500's powerplant was quite different, and indeed, rather intriguing. The Maico car did not utilise a Maico engine at all. Instead, it was powered by a unit from another German manufacturer, Heinkel.
The Maico MC500 was equipped with a twin-cylinder, water-cooled, inline, 452cc Heinkel two-stroke engine. This compact yet surprisingly capable unit produced a modest 20 horsepower, which, for a lightweight, rear-engined microcar of its time, was considered adequate for urban and short-distance travel. The choice of a two-stroke engine, while common in motorcycles and scooters, was less conventional for cars, particularly as four-stroke technology was becoming increasingly prevalent. Two-stroke engines are known for their simplicity and high power-to-weight ratio, but often come with drawbacks such as higher emissions and less refined operation compared to their four-stroke counterparts. This specific Heinkel engine was paired with a four-speed gearbox, optimising its limited power output for various driving conditions.
The reliance on an external engine supplier highlights the challenges and compromises involved in Maico's rapid entry into car manufacturing. Rather than developing an entirely new automotive engine from scratch, or adapting one of their high-performance motorcycle engines, Maico opted for a readily available, proven, albeit small, unit from Heinkel. This strategic decision allowed them to bring the MC500 to market more quickly, focusing their resources on chassis development and overall vehicle assembly.
Design and Features: A Glimpse into 1950s Microcar Engineering
The Maico MC500 was, by all accounts, as small as it looks in photographs, embodying the typical microcar aesthetic of the era. Its two-door sedan body offered seating for four, albeit snugly. The design featured several distinctive elements that were either characteristic of the period or unique to its compact nature.
- Suicide Doors: A notable design choice was the inclusion of 'suicide doors', which are hinged at the rear rather than the front. While stylish and offering easier access to the rear seats in tight spaces, they earned their ominous nickname due to the perceived safety risk if they accidentally opened at speed.
- Sliding Side Windows: To maximise interior space and simplify the door mechanism, the MC500 featured sliding side windows instead of the more common roll-down type. This was a common feature in many small cars of the era, prioritising practicality and cost-effectiveness.
- Flip-Out Rear Windows: Further enhancing ventilation and contributing to the car's airy feel were flip-out rear windows, allowing for additional airflow into the cabin.
- B-Pillar Mounted Turn Signals: An unusual, yet functional, detail was the placement of the turn signals on the B-pillar, the vertical support between the front and rear windows. This provided good visibility for other road users from both the front and rear.
The Maico 500 was available in both right-hand drive and left-hand drive configurations, catering to different international markets, including its ambitious target – the United States.

Ambitions and Setbacks: The American Dream That Never Was
During its relatively short production run, Maico manufactured approximately 6300 units of the MC500. While this might seem a respectable number for a niche microcar, Maico's financial aspirations rested heavily on securing a significant foothold in the lucrative U.S. market. Their plan involved striking a deal with Whizzer International, an American bicycle distributor, to import the car. This arrangement was crucial for the Maico 500's success, as it would provide the necessary distribution network and market access in a country where large, powerful cars were the norm.
However, this ambitious plan never materialised. Several factors contributed to the Maico car's ultimate failure. Critically, quality control was poor, leading to reliability issues and a less-than-stellar reputation. Sales lagged, and without the vital American distribution channel, the financial viability of the project crumbled. The German banks, seeing the venture falter, eventually closed in. Faced with mounting financial pressure and the failure of their automotive experiment, Maico wisely decided to cut their losses and return their focus entirely to what they did best: manufacturing motorcycles. This strategic retreat allowed the company to survive and continue its legacy in the two-wheeled world, while the Maico car became a fascinating, yet forgotten, footnote in automotive history.
Keeping the Maico Spirit Alive: Parts and Service
Despite the Maico car's brief stint, the Maico brand itself has a passionate following, particularly in the motocross world. For enthusiasts looking to maintain, repair, or restore their classic Maico motorcycles, whether they be vintage racers or cherished relics, dedicated specialists exist. One such entity is MAICOWERKS, a business committed to preserving the legacy of these iconic machines.
MAICOWERKS offers a comprehensive range of services, including parts, general servicing, and full restoration services for what they proudly refer to as 'the best bikes ever made!' With over 35 years of experience racing and building Maicos, their expertise is invaluable to collectors and riders alike. For inquiries or assistance with a problem, they can be reached by telephone at 408 431-1499, operating Monday through Saturday from 9 am to 5 pm PST. They also accept major credit cards, including Mastercard and Visa, making transactions convenient for customers worldwide.
Unleashing Performance: Maico ONLY Pipes
For two-stroke engine enthusiasts, particularly those involved in performance applications like motocross, the exhaust system is far more than just a means to expel gases. It is a finely tuned component critical to extracting maximum horsepower. This is especially true for Maico motorcycles, where optimising engine performance is key to competitive success. Recognising this crucial relationship, MAICO ONLY Performance Pipes have become a benchmark in the industry.
These pipes are the result of continuous testing and refinements, specifically engineered to allow Maico two-stroke engines to reach their full potential horsepower. The company asserts that their products stand alone at the top, warning against 'misleading ads about 2nd rate pipes.' Indeed, the fastest Maicos in the world are said to utilise MAICO ONLY pipes, silencers, and other race products, underscoring their reputation for quality and performance.
MAICO ONLY offers a wide selection of custom-built pipes, catering to various needs and applications. From their highly popular Wheelsmith collection to purpose-built pipes designed to fit exact requirements, they strive to ensure each customer receives the optimal exhaust system. They emphasise direct consultation, often contacting customers to assure they are getting the best pipe for their specific application, and encourage prospective buyers to call and discuss their needs before making a purchase.

A selection of their performance pipes includes:
| Description | Part No. | Fits | Price |
|---|---|---|---|
| Down pipe (including Muffler) | MORDP | 77 Back | 259.95 |
| 501 Concourse Pipe w/ Stinger | DP501 | 71-74 | 375.00 |
| Up pipe (excluding Muffler) | MORUP | 78-84 | 259.95 |
| Muffler Round / Oval | MORSO | 72-84 | 119.95 |
It's important to note that the pipes listed above are performance-oriented. For those seeking pipes with a more 'stock' appearance, it is recommended to call for specific pricing and availability.
Frequently Asked Questions About Maico
Q: What engine did the 1955 Maico car use?
A: The 1955 Maico 500 two-door sedan did not use a Maico motorcycle engine. Instead, it was powered by a twin-cylinder, water-cooled, inline, 452cc Heinkel two-stroke engine. This engine produced 20 horsepower and was paired with a four-speed gearbox.
Q: Did Maico manufacture a large number of these cars?
A: Maico manufactured approximately 6300 units of the Maico 500 cars between 1955 and 1957. While a notable figure for a microcar, their financial success was heavily dependent on a failed entry into the U.S. market.
Q: Why did Maico stop producing cars?
A: Maico ceased car production due to several factors, including poor quality control, lagging sales, and the failure to secure a crucial import deal with American bicycle distributor Whizzer International for the U.S. market. Ultimately, financial pressures from German banks led Maico to refocus solely on motorcycle manufacturing.
Q: How can I contact Maico for parts and service for my motorcycle?
A: For parts, service, and restoration of Maico motorcycles, you can contact MAICOWERKS. They can be reached by phone at 408 431-1499. Their operating hours are Monday to Saturday, 9 am to 5 pm PST. They accept Mastercard and Visa.
Q: Does MAICO ONLY offer only custom-built exhaust pipes?
A: MAICO ONLY offers a wide selection of custom-built performance pipes, including their popular Wheelsmith collection and pipes tailored to exact needs. They specialise in performance pipes designed to maximise horsepower for two-stroke Maico engines. For stock-looking pipes, it's recommended to call them for pricing and availability.
The story of the Maico car serves as a compelling reminder of the daring ventures undertaken by manufacturers in periods of rapid industrial change. Though its automotive journey was short-lived, it remains a unique and intriguing facet of Maico's rich history, showcasing a moment when a leading motorcycle brand dared to dream of putting four wheels on the road.
If you want to read more articles similar to Maico's Automotive Odyssey: The Engine Revealed, you can visit the Automotive category.
