08/03/2019
In a significant development within the automotive retail sector, Moyer Auto Group has officially announced its acquisition of the well-established Ladd-Hanford Auto Group, located in Lebanon, Pennsylvania. This strategic move, finalised on June 14, 2023, marks a substantial expansion for Moyer Auto Group, integrating the Chrysler/Dodge/Jeep/Ram, Mazda, and Kia franchises previously operated under the Ladd-Hanford banner. The acquisition underscores Moyer Auto Group's dedication to enhancing its service offerings and broadening its reach within the automotive market.
A Seamless Transition for Customers
A key highlight of this acquisition is the commitment to continuity for existing clients of Ladd-Hanford Auto Group. Moyer Auto Group is pleased to confirm that the entire, experienced staff from Ladd-Hanford has been retained. This means that customers who have frequented the dealerships in the past will continue to be greeted by the same familiar and trusted faces. This retention of personnel is crucial in maintaining the high level of customer service and expertise that both groups are known for. Whether you are looking to explore an expanded inventory or seeking favourable financing options, Moyer Auto Group is focused on ensuring that every interaction is seamless, enjoyable, and free from stress. The goal is to provide an unparalleled automotive experience, building upon the strong foundation laid by Ladd-Hanford.
Enhanced Inventory and Service Convenience
The integration of the Ladd-Hanford franchises significantly broadens the vehicle choices available to customers. Moyer Auto Group now offers a more comprehensive selection of vehicles designed to meet a diverse range of preferences and needs. From robust family SUVs and sophisticated sedans to powerful trucks, the expanded inventory provides ample opportunities for customers to discover their perfect vehicle. A particularly noteworthy benefit for customers is the increased flexibility in servicing their vehicles. Now, you can purchase a car from any Moyer Auto Group dealership and have it serviced at the location most convenient for you. This cross-dealership service capability reflects Moyer Auto Group's customer-centric approach, aiming to make vehicle ownership and maintenance as convenient as possible.
Exciting Facility Upgrades Planned
Moyer Auto Group has ambitious plans for facility improvements in Lebanon, PA, demonstrating a strong commitment to investing in the local community and enhancing the customer experience. The upcoming upgrades are set to transform the automotive landscape in the area. A major development will be the construction of a standalone Mazda facility. This dedicated space will allow enthusiasts to immerse themselves fully in the Mazda brand, offering a specialised environment for exploring the latest models and innovations. Furthermore, the Chrysler, Dodge, Jeep, and Ram building will undergo a complete remodel and expansion. This renovation will create a modern, exciting, and state-of-the-art environment, befitting the extraordinary vehicles offered by these iconic brands. These facility enhancements are designed to provide customers with a superior dealership experience, from initial browsing to after-sales support.
Commitment to Excellence and Community
At the heart of Moyer Auto Group's philosophy is an unwavering commitment to exceeding customer expectations, whether they are first-time buyers or loyal patrons. The combination of a friendly and knowledgeable team, significantly improved facilities, and a vastly expanded inventory selection positions Moyer Auto Group to serve the Lebanon, PA community with exceptional integrity, professionalism, and a genuine passion. The group aims to build lasting relationships with customers, grounded in trust and mutual respect. This acquisition is not just about expanding business operations; it is about strengthening ties within the community and contributing positively to its growth. Moyer Auto Group invites everyone to join them on this exciting journey as they elevate the automotive experience to unprecedented heights.
Key Takeaways from the Acquisition
The acquisition of Ladd-Hanford Auto Group by Moyer Auto Group brings several key benefits and changes:
| Aspect | Before Acquisition (Ladd-Hanford) | After Acquisition (Moyer Auto Group) |
|---|---|---|
| Ownership | Ladd-Hanford | Moyer Auto Group |
| Brands Offered | Chrysler/Dodge/Jeep/Ram, Mazda, Kia | Chrysler/Dodge/Jeep/Ram, Mazda, Kia (plus potential for Moyer's existing brands) |
| Staff Retention | Existing Ladd-Hanford Staff | All existing Ladd-Hanford staff retained |
| Inventory | Ladd-Hanford's inventory | Expanded inventory from both groups |
| Facilities | Ladd-Hanford's existing facilities | Planned upgrades including a new Mazda facility and remodeled Chrysler building |
| Service Convenience | Service at Ladd-Hanford | Service available at most convenient dealership across Moyer's network |
Frequently Asked Questions
Q1: Who owns Ladd-Hanford Auto Group now?
A1: Moyer Auto Group is the new owner of Ladd-Hanford Auto Group as of June 14, 2023.
Q2: Will the staff at the dealerships remain the same?
A2: Yes, Moyer Auto Group has retained the entire experienced staff from Ladd-Hanford, ensuring continuity and familiar faces for customers.
Q3: What new brands are available through this acquisition?
A3: The acquisition brings Chrysler/Dodge/Jeep/Ram, Mazda, and Kia franchises under the Moyer Auto Group umbrella. Customers can expect an expanded selection of vehicles from these brands.
Q4: Are there plans to upgrade the facilities in Lebanon, PA?
A4: Absolutely. Moyer Auto Group plans to build a new standalone Mazda facility and fully remodel and expand the Chrysler building, among other potential upgrades.
Q5: Can I service my car at any Moyer Auto Group dealership now?
A5: Yes, you can now purchase a car from any Moyer Auto Group dealership and have it serviced at the location most convenient for you.
The Future of Automotive Excellence in Lebanon
The acquisition represents a significant step forward for both Moyer Auto Group and the automotive services available in Lebanon, PA. By combining the strengths and reputations of both entities, Moyer Auto Group is poised to set new benchmarks in customer satisfaction and automotive retail. The emphasis on retaining experienced staff, expanding inventory, and investing in upgraded facilities demonstrates a clear vision for growth and a deep commitment to the local community. This strategic expansion promises a more comprehensive and convenient experience for all automotive needs, reinforcing Moyer Auto Group's position as a leading automotive provider.
Customers are encouraged to visit the dealerships to experience the enhanced offerings and to meet the dedicated team. The transition is designed to be smooth and beneficial, ensuring that the legacy of quality service continues and grows under new ownership. Moyer Auto Group is excited about the opportunities this acquisition presents and looks forward to serving the Lebanon community with renewed vigor and an expanded portfolio of automotive solutions. This is more than just a change in ownership; it's an evolution aimed at providing superior automotive solutions for everyone.
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